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Friday, February 7, 2025

A large sponsor talked to PZPN. “Level shoes such that we let go” knife

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In January 2021, David Barral, once a reserve player Real Madrid He became the first player obtained by the football club completely with the help of cryptocurrency (Bitcoin). A transaction valued at around 100,000 EURO The third league Spanish Inter Madrid, paid thanks to a new sponsor from the cryptocurrency industry. Now Raków Częstochowa is to follow a similar path.

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Rakowa transfer for cryptocurrency. “We wipe the trail”

From the beginning of January, Częstochowa has been testing, among others, Senegalese Ibrahim Seck. If it works, Zondacrypto, one of the club sponsors, is to be helped. In part of the payment, cryptocurrency would be used for the transfer.

-It's true, we wipe this trail. Legal checking and building a model in which this could be done – is briefly given to us by the president of Rakowa, Piotr Obidziński, reminding us that the player's observations are still ongoing.

Raków is the first Polish football club that took up the topic of using the cryptocurrency market. The first who extended the contract with the above -mentioned sponsor last year and did not even get a zloty from it. The whole of this agreement is settled in cryptocurrency. This, looking in a broader context, has also served so far to engage in the world of digital money fans club data. For example, club tokens were created for them, they were encouraged to pay them in a club store, or other bonuses were given even when affecting the fate of the club (Barcelona). As the Spanish “AS” wrote, some clubs with crypto-sponsors have even studied or even announced the intention to partially pay players in cryptocurrency, but there are no specifics in this topic. It was probably necessary to face legal regulations, the high variability of cryptocurrency values ​​and the habit of athletes to traditional banking transfers in currencies that they know well. But the world of digital currencies has been functioning for quite a long time and is getting better.

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More and more cryptosponsors, the most in football

As SportSpro notes, the cryptocurrency sponsorship area has now got a new life after the recent Knockdownia. Let us remind you that in 2022 the cryptocurrency market broke down. FTX, one of the world's largest cryptocurrency exchanges in the world, whose founder was convicted of fraud. At that time, the entities that had signed sponsorship agreements (in the world had signed with FTX sport Even NBA or MLB teams). Here and there you heard about unwashed contracts. The Italian Giant Inter Milan did not receive, for example, any payments under the sponsorship agreement and the appearance of the Digitalbits cryptocurrency brand on club shirts. The loss of Inter in this respect exceeded EUR 30 million. Inter is still fighting for this money today. AS Roma was in a similar situation. After these events and the aforementioned crash, there was a significant decrease in trust in digital currencies. Not for long.

The number of sponsorship partnerships, also those large, clearly twitched in 2024. Companies from this industry concluded a sponsorship agreement even with UEFA to the Champions League (Crypto.com) and Borussia Dortmund (Blockdag). Most such partnerships in 2021-24 were recorded in football. Motosport is in second place when it comes to disciplines. Basketball is also good. This trend also includes what has been made in Poland from 2014.

Negotiations with PZPN. “The level of shoes was so …”

This platform works with Juventus Turin or Atalanta Bergamo, Bologna and Parma. On the Polish market it is supported by the already mentioned Raków Częstochowa, but also Pogoń Szczecin. He has Polish and international ambassadors. Not just any, is Wojciech Szczęsny, Giorgio Chiellini, David Trezeguet, Katarzyna Niewiadoma and Magdalena Fręch. He is a partner of Tour de Pologne or Giro d'Italia. She has also become a sponsor of the Swiss Hocian Hockey Club and the titular sponsor of the local hall in the city, which is the host of the World Economic Forum.

Przemysław Kral, general director of the Platform, revealed in an interview with sportmarketing.pl that his company also had a big snorkel to enter the largest Polish unions: PZPN and PKol. He himself supported this idea. Why did it not happen?

“I feel sorry for my life,” he mysteriously told the football union. – We have a beautiful object, we have wonderful people, but we are a bit like Tutsi and Hutu. With some people, you can't reach a compromise, it is difficult to get along. I must admit that we were in conversations with PZPN, but first of all the rates, and secondly, the level of the shoes from that side was that we would probably let it go. It is easier for me to get along with the Italian football team, with which we also talk and it goes there definitely smoother – said Kral. He described the problems he met in talks with PZPN as “difficulties in understanding the needs of a partner” from the relationship.

PKol? “I have no strength about it”

As for the Polish Olympic Committee, the problem was mainly what was happening around the committee recently.

– We also talked to PKol, but there we are dealing with the scandal behind the scandal. I even lost the calculation that the scandal is the current one. We would love to support Polish Olympians, we even wanted to support, we also talked about sport Paralympic and maybe there will be such a time that it will work, but not now. I am not saying that not, that, but for now I do not have the strength about it – he concluded.

According to SportSpro, the participation of critericular platforms in the world of sport will increase, especially in the lower market segment, where the entry point for sponsorship is lower, and contracts are concluded for a shorter period. In allowing new sponsors to the world of sport, pressure on patching holes in club revenues and better verification of such entities, or proper protection in contracts, is also to help.

The cryptocurrency market itself also needs showing up with large characters or clubs, not only to improve the awareness of a given brand, but also to fight skepticism of public opinion. Research shows that the cryptocurrency industry is seen as risky and often combined with abuse and fraud.



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