Netflix is doubling down on TikTok star Addison Rae with a new multi-picture film deal that would see the social media celeb bringing much more eyes to the streaming service, As a part of the deal, Netflix will develop initiatives particularly for Rae to star in and govt produce (via Variety).
The motivation appears to be the early success of He’s All That, the gender-swapped remake of She’s All That, which was first announced in September 2020. The corporate initiatives the movie shall be watched by greater than 55 million households within the first month of launch and says it reached #1 on the company’s chart “in 78 international locations, together with Brazil, France, and Saudi Arabia.” Essential reception to He’s All That has been blended, from surprisingly positive to rightfully dismissive, however which may not matter. Netflix’s director of household movie Naketha Mattocks believes Rae’s promise is “plain as evidenced by He’s All That and her already passionate fan base.”
Netflix’s numbers should be taken with a grain of salt, although. The corporate doesn’t open its full knowledge as much as others, and its metrics for what counts as a “view” are very completely different from a field workplace receipt or Nielsen ranking. For instance, watching at least two minutes of The Witcher counts as a view by Netflix’s requirements. Some of that opaqueness and “flexibility” is par for the course within the streaming period, however it’s price noting.
Nonetheless, Rae is immensely common, with round 84 million followers on Tiktok alone, so it follows she’d convey some form of viewers to no matter future initiatives Netflix cooks up. Together with the similarly TikTok famous D’Amelio family, Rae is a part of a latest wave of influencers and creators attempting to push into different mediums. There’s been concern they’d falter in methods comparable earlier on-line stars did whereas transitioning to old-school types of showbiz razzle-dazzle, however Rae’s deal could also be an indication issues are altering.