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Monday, October 18, 2021

Adidas is making Xbox sneakers

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Microsoft’s Xbox staff is partnering with Adidas to create limited-edition Xbox sneakers. The collaboration will see Adidas produce an Xbox sneaker to mark 20 years because the authentic launch of the Xbox console. The sneakers embody the Xbox emblem and translucent inexperienced particulars.

Whereas this seems to be a limited-edition sneaker that Microsoft will use for giveaways, there may also be a separate Xbox-inspired sneaker obtainable for buy later this yr. “That is just the start of our partnership with adidas, and over the subsequent few months we’ll proceed to mark our twentieth anniversary by launching extra sneakers impressed by previous and current Xbox console generations, together with the first-ever sneaker obtainable for buy by our followers later this yr,” explains James Monosmith, a advertising and marketing supervisor at Xbox.

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The Adidas Xbox sneaker.
Picture: Microsoft

Adidas and Xbox have created a launch trailer for its sneaker partnership that options footage of the unique Xbox console and Halo: Fight Developed. Alongside the Xbox sneakers, Microsoft can also be planning to launch an Xbox mini fridge this holiday. The corporate has promised to supply extra details about its Xbox mini fridge plans sooner or later this month.

Microsoft’s work with Adidas on an Xbox sneaker follows an analogous collaboration between Nike, Sony, and basketball participant Paul George earlier this yr. The PS5-inspired sneakers went on sale earlier this yr, greater than two years after the earlier PlayStation sneakers that Nike and Sony created in 2018.

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