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Agag lands main new deal as Saudis go huge on electrical motorsport

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The PIF calls this programme “Electrical 360”, reflecting that it covers all three electrical collection.

No values have been printed for the deal, however sources say it’s multi-year, multi-millions of {dollars}. In addition to outstanding PIF branding, there may even be activations in any respect rounds hosted by the three championships.

The activations are largely targeted on schooling, geared toward Saudis in their very own nation in addition to the race going public in nations every collection visits. There shall be a programme of thought management occasions round sustainable mobility, STEM initiatives globally and neighborhood apprenticeship programmes.

Talking completely to Autosport.com and Motorsport.com, Agag stated that, though Method E has been racing in Saudi Arabia since 2018, the concept for the Electrical 360 sponsorship deal was simply six months within the making.

“It’s big for us,” stated Agag. “It provides quite a lot of stability and help, particularly to the 2 smaller initiatives, you recognize, as a result of Method E already could be very robust. However for Excessive E and E1 to have an enormous companion like this supporting makes them much more viable, much more safe for the longer term. it’s totally troublesome to arrange championships and to make them final. And we now have finished it not solely with one, however now with three. And this type of partnership “360” I hope is just not the final one which we do of this sort. For companions, it is a actually nice thought to help electrical motorsport throughout the entire spectrum.

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Saudi Arabia has made important strikes in sport within the final 5 years, a part of the Imaginative and prescient 2030 mission to diversify away from reliance on oil, which accounts for 40% of the nation’s GDP. It’s the second largest oil producer after the USA.

They’ve introduced rounds of most main worldwide motorsport collection to Saudi in addition to world title boxing fights and transferred elite footballers to Saudi groups. They’ve additionally invested in sports activities exterior Saudi, significantly golf with the LIV mission and Newcastle United within the Premier League. Agag believes that their motives for this aggressive transfer into sport are usually not totally understood by critics exterior the Kingdom, who consider that the motive is to enhance the nation’s worldwide picture.

Photograph by: Andrew Ferraro / Motorsport Images

Sam Chook, NEOM McLaren Method E Staff, e-4ORCE 04, Norman Nato, Andretti World, Porsche 99X Electrical Gen3, Edoardo Mortara, Mahindra Racing, Mahindra M9Electro

“I feel their ambition in sport, I might outline it with two phrases,” stated Agag. “It’s totally bold, but in addition very rational. So following a rational scheme of progress, they wish to be in several sports activities. They need sports activities additionally that give one thing to Saudi. The Crown Prince stated it in an interview on Fox a number of months in the past that already sports activities have added 1% to the GDP of Saudi, they usually assume it is going add one other 1.5% of GDP.

“I feel persons are unsuitable once they say they do all these sports activities investments to enhance their picture or no matter. They wish to deliver the perfect present for their very own individuals at dwelling. They wish to deliver the fights to Saudi, the motor races, they wish to deliver soccer to Saudi to provide the perfect leisure and sport to their very own public to allow them to go and watch it proper there at their dwelling. I feel it is an effective way to deliver progress to a rustic that’s experimenting with an awesome change.”

Saudi GDP is presently $1 trillion, so for sport to contribute 2.5% of that determine would characterize $25 billion; roughly the identical proportion of GDP as sport contributes in France and the broader European Union. One other key driver behind the game investments is that the nation has a inhabitants of 36 million, of whom 63% are underneath 30 years of age.

Mohamed Al Sayyad, PIF Head of Company Model, stated: “At PIF, we consider within the energy of partnerships, investing in revolutionary collaborations as a part of our concentrate on ‘Investing in Higher.’ These partnerships will improve the standard of life for individuals, present alternatives for the communities we serve, and assist proceed our work as a catalyst for transformation.

“Along with these championship collection, Electrical 360 will redefine electrical sport and supercharge its progress, delivering tangible impression aligned with our broader enterprise technique as PIF drives new inexperienced technological innovation that would be the cornerstone of future electrical mobility.”



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