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Wednesday, January 19, 2022

Amazon is retiring Alexa — no, not that one

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Amazon is shutting down Alexa Web, a service that has supplied internet visitors evaluation for greater than twenty years. Alexa was based in 1996 and acquired by Amazon in 1999 (15 years earlier than the procuring big revealed its digital assistant of the identical title).

Alexa is greatest identified for Alexa Rank, a rating of the world’s hottest web sites, with this data steadily referenced in information protection and public assets like Wikipedia. The corporate extrapolates this information from a small pattern of internet customers who use its browser extension and from websites which select to put in its traffic monitoring software instantly.

In an announcement post, the Alexa.com crew stated the corporate stopped providing new subscriptions on December eighth, 2021, and can shut down the positioning on Might 1st, 2022.

“Twenty-five years in the past, we based Alexa Web. After twenty years of serving to you discover, attain, and convert your digital viewers, we’ve made the tough choice to retire Alexa.com on Might 1, 2022. Thanks for making us your go-to useful resource for content material analysis, aggressive evaluation, key phrase analysis, and a lot extra,” reads the put up.

Paid customers of Alexa’s companies can export their information and delete their account.

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Alexa.com’s rankings have at all times been concurrently standard and contentious — not shocking given the significance of building visitors metrics in lots of on-line companies. Through the years, there have been many accusations that the service’s Alexa Rank might be gamed, nevertheless it nonetheless remained probably the most acquainted title within the web-ranking world. Quite a lot of alternate companies exist, together with SimilarWeb, Tranco, and ComScore.

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