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Amazon: A couple of million UK households might have fallen sufferer to ‘brushing’ rip-off | UK Information

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A couple of million UK households might have fallen sufferer to a rip-off often called “brushing” after receiving thriller Amazon parcels they did not order.

Shopper group Which? believes third-party sellers are exploiting Amazon’s extremely aggressive search rating system for merchandise – which favours gadgets with excessive gross sales volumes and good critiques – by sending gadgets to unsuspecting individuals after which falsely logging it as a real buy.

The watchdog, which surveyed 1,839 UK adults between 13 and 17 August, mentioned it was involved on the quantity of households who mentioned they obtained an Amazon bundle at their dwelling handle that they didn’t order and was not despatched by a recognized individual.

It discovered that 4% of respondents – or, scaled up nationally, an estimated 1.1 million individuals – mentioned they or somebody of their family had obtained such a bundle.

Of the respondents who obtained a thriller parcel, 63% mentioned they saved them, 28% threw them away and 16% gave them away.

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Homeowners have reported receiving gadgets resembling magnetic eyelashes, eyelash serum, toys for pets and kids, Bluetooth equipment, an iPhone case, a Frisbee, medical gloves and different gadgets which are low-cost to ship in massive volumes.

Some sellers take the rip-off a step additional by making a pretend Amazon account linked to the recipient’s handle to “buy” the merchandise themselves after which go away a Positive pretend evaluation.

Which? mentioned it had heard from victims who had been inundated with gadgets, from low-cost electronics to magnificence merchandise, that they knew nothing about turning up at their door.

The rip-off raised query marks over how their private particulars have been discovered in addition to the environmental affect of the undesirable gadgets.

Which? director of coverage and advocacy Rocio Concha mentioned: “Customers ought to be capable to belief that the recognition and critiques of merchandise they’re shopping for on-line are real, so it’s troubling that third-party sellers look like utilizing brushing scams to sport Amazon Market.

“Amazon must do extra to completely examine cases of brushing scams and take sturdy motion in opposition to sellers which are making an attempt to mislead customers.”

Amazon mentioned: “Orchestrated by dangerous actors who procure names and addresses from varied exterior sources, ‘brushing’ is a scheme affecting all on-line marketplaces.

“We estimate that lower than 0.001% of Amazon orders are impacted by brushing as Amazon has strong processes in place to forestall abuse from impacting our critiques, search rankings and different buyer experiences.

“We are going to by no means cease enhancing the sophistication of abuse prevention in our retailer, and we’ll proceed to take the suitable enforcement actions, together with help for legislation enforcement organisations of their efforts to carry dangerous actors accountable.

“We strongly encourage those that have obtained unsolicited packages to report them to our buyer providers group in order that we will examine totally and take the suitable actions.”

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