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Thursday, February 22, 2024

Amazon Prime Video drops Dolby Imaginative and prescient and Atmos until you pay further

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Amazon has confirmed it’s not a mistake — your Amazon Prime Video subscription now not consists of Dolby Imaginative and prescient HDR or Dolby Atmos encompass sound. That’s on high of the ads that Amazon injected into the service on January 29th. Now, if you pay $2.99 a month to take away these adverts, you may get Dolby Imaginative and prescient and Dolby Atmos again as properly.

That’s the phrase from 4KFilme, which found that their sensible TVs from Sony, LG, and Samsung had been now displaying content material in HDR10 with Dolby Digital 5.1 versus the upper constancy choices they’d loved beforehand.

Amazon spokesperson Katie Barker confirms to The Verge that it’s a deliberate transfer: “Dolby Imaginative and prescient and Dolby Atmos capabilities are solely accessible on the advert free choice, on related titles.”

Whereas worth hikes are now not remotely uncommon within the streaming video area, the place Netflix now fees $22.99 a month for its 4K tier, it’s a bit tougher to check Amazon’s costs to Netflix.

Amazon Prime Video was initially solely accessible as a part of an overarching Amazon Prime subscription — I’ve Amazon Prime as a result of I primarily pay $15 a month or $139 a 12 months to get free two-day, one-day, and same-day transport. Now I’d need to pay an additional 18 p.c to get the total Rings of Energy expertise with out adverts and in full constancy.

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Prime Video can be accessible as an $8.99-per-month standalone subscription; should you subscribe that means and add $2.99 per 30 days, it’s extra like a 28 p.c worth hike.

When you want adverts, Prime Video’s $8.99-per-month is a greenback lower than Disney Plus with adverts at $9.99 per 30 days, although Netflix at present provides its 1080p service with adverts at $6.99 per 30 days.

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