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Wednesday, October 27, 2021

AMD CEO Lisa Su downplays the corporate’s position in crypto mining

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Can’t get a brand new graphics card on your PC? You is perhaps tempted responsible bots, scalpers or cryptocurrency miners for that — however AMD CEO Lisa Su is downplaying the affect of crypto on the 2021 Code Conference right now. When requested about how large a deal crypto is for the chipmaker, she informed the viewers that it’s a relatively small a part of AMD’s enterprise, known as it “a reasonably unstable area,” and prompt that it shouldn’t be a magnet for AMD going ahead both.

That’s not a very stunning stance for a number of causes. First, what upside there was for GPU makers like AMD and Nvidia has drastically shrunk — GPU costs have slowly been dropping amidst China’s cryptocurrency crackdown, which solely bought stronger this previous week as China’s central bank officially banned cryptocurrency transactions entirely. There have been studies of mass GPU sell-offs from mining areas going again months, though costs are nonetheless fairly excessive.

Second, if she had been to publicly say she helps AMD chasing crypto gross sales, that might be a very unpopular look in the case of AMD’s hyper-vocal viewers of avid gamers who imagine that each sale to a crypto miner is a sale at their expense — and who additionally drive purchases of desktop CPUs and motherboards for AMD.

Su made it very clear in her reply on the Code Convention that avid gamers are high of thoughts: “We are attempting actually arduous to get extra merchandise to avid gamers; I get so many ‘Pricey Lisa, are you able to assist me get a gaming card?’” she stated. AMD already took some flak from avid gamers when it revealed it wouldn’t block mining workloads with its new GPUs, not like Nvidia.

However third, AMD could not have a big sufficient provide of GPUs to tempt miners to start with. Whereas we don’t know what number of current-gen GPUs the corporate has really shipped, there are lots of indicators that the corporate has offered valuable few of them in comparison with its rival Nvidia.

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It’s far rarer to see an AMD GPU in inventory, there are far fewer of them altering fingers on websites like eBay, and never even one AMD GPU has damaged into Steam’s Hardware Survey, which supplies a tough glimpse at what number of of them have made it into PC avid gamers’ fingers. Over 6 p.c of gaming PCs included within the survey have one of many Nvidia 3000-series GPUs, however there isn’t a single latest AMD GPU on the checklist, which suggests none of them have collected greater than a 0.15 p.c share of Steam avid gamers. When Su says that crypto is “not a big piece of our enterprise,” it’s potential she additionally signifies that new desktop GPUs will not be a big piece of AMD’s enterprise. Su did say in Could that AMD was having to prioritize some components over others, although she didn’t point out GPUs particularly.

Talking of shortages, Su additionally addressed the ongoing global chip shortage onstage, reiterating that provides will probably be “tight” this 12 months and “seemingly tight” the primary half of subsequent 12 months, however that “it’ll get higher in 2022” as extra manufacturing capability comes on-line. “It will get higher subsequent 12 months, not instantly, nevertheless it’ll regularly get higher as extra crops come up,” she informed the attendees at Code Convention.



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