Along with the particular concentrate on Las Vegas, the multi-year deal covers the Austin, Miami, Montreal, Mexico Metropolis and Interlagos occasions. Amex may even be a supporter of the female-only F1 Academy collection.
The deal is the primary new sports activities sponsorship programme in a decade for the monetary companies firm, which has loved lengthy involvements in basketball, golf, tennis and soccer.
Amex card members can have particular advantages akin to pre-sale entry to tickets and extra on-site advantages at races.
The corporate’s chief advertising officer Elizabeth Rutledge made it clear that F1’s rising viewers was what appealed.
“The F1 fan base and viewership has grown exponentially over the previous a number of years,” she mentioned. “So we’re thrilled to deliver the unique entry and distinctive experiences that American Categorical is thought for to our card members and racing followers.
“The addition of F1 to our world portfolio of partnerships helps us proceed to create significant worth for our prospects, within the areas they’re most keen about.”
F1’s director of business partnerships Jonny Haworth advised that it was a two-way avenue, with the game additionally anticipated to learn from the publicity that Amex can present.
Las Vegas observe motion
Photograph by: Liberty Media
“As we proceed to develop our presence within the US we imagine American Categorical will introduce a brand new wave of followers to the game by means of providing premium once-in-a-lifetime moments to their card members, and assist F1 in our efforts to additional improve and elevate the fan expertise on this essential market.
“It’s additionally incredible to see a worldwide model like American Categorical supporting F1 Academy and the work the collection is doing to drive lasting change in our sport.”
Emily Prazer, chief industrial officer for the Las Vegas occasion, added: “It’s essential that we companion with manufacturers that improve the general visitor expertise and exceed their expectations.
“American Categorical continues to deliver new and thrilling alternatives for sports activities followers world wide, and we look ahead to working collectively to create once-in-a-lifetime experiences for his or her card members.”
Bank card corporations have hardly ever been concerned with F1, with Mastercard’s transient relationship with the short-lived Lola group in 1997 maybe the best-remembered instance. The corporate later teamed up with Jordan.