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Monday, December 4, 2023

Apple launches huge redesign of its on-line retailer

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The Apple Retailer was mysteriously down on Tuesday for just about an hour, nevertheless it has emerged from the downtime with a brand new look and a devoted tab on Apple’s top-level navigation.

On the prime of the shop, there are pictures and hyperlinks to a lot of Apple’s product strains (Mac, iPhone, AirPods, and many others.). A few of these hyperlinks take you to new devoted Retailer pages for the merchandise, which present you what fashions can be found and level to assets like buying guides, equipment, and assist. On the principle Retailer web page, there are additionally sections for what’s new, hyperlinks to assist pages, and extra.

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The iPad class within the new Apple Retailer.

The brand new design is crammed with playing cards — it’s considerably harking back to Apple’s Retailer app for iOS. It feels mobile-first, with easy horizontal scrolling between playing cards on telephone, one thing that doesn’t translate as properly to desktop. There, the positioning surfaces arrows you could must faucet on.

The brand new on-line retailer on my colleague’s iPhone 12 Mini.

So far as we are able to inform, there aren’t any new merchandise — this replace seems to be strictly a recent coat of paint for Apple’s on-line retailer. And the pages for truly shopping for a product don’t seem like completely different than they had been earlier than.

The change to the shop arrives forward of what’s anticipated to be a busy fall for Apple — the corporate has been rumored to be engaged on the iPhone 13, new AirPods, and new MacBook Pros that each one may launch quickly. No matter merchandise Apple finally ends up asserting, now there’s a brand new retailer that may showcase them.

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