For the primary time ever, Apple beat out Samsung to ship probably the most smartphones in a yr in accordance with IDC’s Worldwide Quarterly Mobile Phone Tracker. Though IDC cautions that its knowledge is preliminary and topic to alter, a second analysis company, Canalys, additionally has Apple taking its high spot for all of 2023. IDC has Apple’s complete cellular shipments at 234.6 million, versus 226.6 million for Samsung. Xiaomi, Oppo, and Transsion spherical out the highest 5 with 145.9, 103.1 and 94.9 million smartphones shipped, respectively.
IDC notes that the final time Samsung wasn’t on high of the annual board was 13 years in the past in 2010. Again then Apple didn’t even function within the high 5. As an alternative it was Nokia in first place, Samsung in second, LG Electronics in third, ZTE in fourth, and Analysis in Movement (producers of BlackBerry gadgets) in fifth. If you happen to wanted any proof that 13 years is a very long time within the smartphone trade, then this listing of corporations can be it.
“Not solely is Apple the one participant within the Prime 3 to point out Positive progress yearly, but in addition baggage the number one spot yearly for the primary time ever,” stated IDC’s Worldwide Tracker workforce analysis director Nabila Popal. “Apple’s ongoing success and resilience is largely because of the growing pattern of premium gadgets, which now signify over 20% of the market, fueled by aggressive trade-in affords and interest-free financing plans.”
Though IDC notes that Apple performed a key half in knocking Samsung off the highest spot, the corporate additionally noticed intense competitors from different Android producers like Huawei, OnePlus, Honor, and Google. It’s not simply Samsung that’s being challenged by these corporations, Canalys notes that Huawei’s “enhancing energy” is also an issue for Apple’s progress within the Chinese language market. Final yr reports emerged that Huawei had managed to beat US sanctions and construct a sophisticated 7nm processor from Chinese language chipmaker Semiconductor Manufacturing Worldwide Corp. (SMIC) into its Mate 60 Professional smartphone able to 5G speeds.
Whereas general smartphone shipments declined 3.2 % in 2023 versus 2022, there are indicators that the market could be recovering from its current droop. IDC stories that shipments grew 8.5 % year-on-year within the fourth quarter, whereas Canalys has it rising 8 % after seven straight quarters of declines.