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Friday, April 19, 2024

Apple’s AI ambitions might embody Google or OpenAI

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Apple is reportedly in “energetic negotiations” with Google to convey its Gemini generative AI know-how to the iPhone, Bloomberg reports, and has additionally thought of utilizing OpenAI’s ChatGPT.

CEO Tim {Cook} has already confirmed that Apple is spending “an amazing quantity of effort and time” on synthetic intelligence options, and plans to launch them to its prospects “later this yr.” Bloomberg’s report means that the AI options constructed into Apple’s merchandise might finally be powered by a mixture of first- and third-party AI fashions. Apple’s fashions might energy on-device generative AI with iOS 18, releasing later this yr, whereas cloud-based AI options like text- and image-generation might come by way of partnerships with the likes of Google.

If a Google deal involves fruition, Apple wouldn’t be the primary firm to have tapped the search large to offer AI options on its telephones. Earlier this yr Samsung added a sequence of Galaxy AI-branded options to its Galaxy S24 smartphones, that are powered by Google’s AI technology. Google’s AI additionally appears prominently on its own Pixel 8 devices. The potential branding or implementation of Google’s AI tech into Apple’s units is but to be determined.

A possible AI deal between Apple and Google might broaden the attain of Google’s AI instruments to the over 2 billion iPhones Apple at the moment has available in the market. However Bloomberg notes that it dangers being a concession from Apple that its personal generative AI know-how is lagging behind its opponents. Apple staff have apparently been testing an in-house chatbot referred to as Apple GPT, and the corporate reportedly has its personal giant language mannequin codenamed Ajax, however Apple’s AI tech is alleged to be much less superior than the competitors.

It seems like we’d have some time to attend to listen to if Apple finally ends up signing its AI take care of Google, with Bloomberg noting that any such deal is unlikely to be introduced earlier than WWDC in June.

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