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Sunday, September 26, 2021

Apple’s automotive chief is heading to Ford

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Ford has employed away Apple’s automotive chief, Doug Discipline, to develop into its chief superior know-how and embedded techniques officer. “Discipline will lead Ford’s efforts to develop the next-gen Blue Oval Intelligence tech stack to ship good, related autos and companies that enhance over time by way of fixed updates,” according to Ford’s press release. He’ll report back to Ford’s president and CEO, Jim Farley.

Discipline was a VP of particular initiatives at Apple, the place he was the de facto head of the corporate’s confused efforts to make an autonomous electrical automotive — generally known as Venture Titan. He had a earlier stint at Apple the place he was as soon as the VP of Mac {hardware} engineering, however he left the corporate in 2013 to develop into Tesla’s chief car engineer, the place he helped oversee troublesome development of the Model 3 sedan. He left Tesla in 2018 and rejoined Apple.

The departure is the newest shake-up for Apple’s automotive division, which has undergone quite a few shifts over the previous a number of years. Regardless of beginning the venture in 2014, work on an autonomous electrical car remains to be in an early stage, Bloomberg reported in January. That strategy is a change from an earlier plan to develop self-driving software program that might be utilized by different carmakers — which itself was a change from making an attempt to construct a automotive.

“We’re grateful for the contributions Doug has made to Apple and we want him all the most effective on this subsequent chapter,” an Apple spokesperson mentioned in a press release to The Verge.

It’s unclear who will take Discipline’s place, although in June, Apple hired Ulrich Kranz, a former BMW government who labored on the i3 EV and i8 hybrid sports activities automotive, to work underneath Discipline. Kranz had just lately stepped down as CEO of Canoo, an EV startup he co-founded that Apple was keen on buying in 2020, as The Verge exclusively reported earlier this year. Apple’s automotive efforts have been reportedly moved underneath the purview of John Giannandrea, the corporate’s SVP of machine studying and AI, in December.

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Discipline joins Ford as the corporate has steadily been constructing out its electrical car efforts, most notably with the Ford F-150 Lightning, an all-electric version of the vastly in style pickup truck, as well as an all-electric Mustang. The corporate is rallying behind a marketing strategy it calls Ford Plus and intends to create extra automobiles which might be totally networked and may be up to date over the air, like Teslas. Ford has additionally mentioned that Google’s Android will energy infotainment techniques in “hundreds of thousands” of its automobiles starting in 2023.



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