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Apple’s ‘I’m a Mac’ man returns to advertise Home windows on Arm PCs

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Apple’s former “I’m a Mac” actor Justin Lengthy defected to Intel a few years ago, and now he’s seeking to swap to a Qualcomm-powered Home windows PC. Throughout Qualcomm’s Computex 2024 keynote as we speak, Lengthy appeared in a short 30-second skit the place he was bombarded by macOS notifications and nag screens inflicting him to begin looking for a Snapdragon-powered PC as a substitute.

Justin Lengthy used to star in Apple’s “Get a Mac” TV commercials almost 20 years in the past. Lengthy took on the persona of a Mac man, humorously mocking the PC man (actor John Hodgman) for choosing up viruses and spy ware, or not accessing inventive instruments and being too targeted on boring work stuff.

“Issues change,” jokes Lengthy to digital camera, after looking for a Home windows on Arm PC following the pop-up notifications in macOS. The pop-ups embrace warnings about app compatibility, low disk house, battery, and extra.

Qualcomm CEO Cristiano Amon unveiled the skit in the course of the closing phases of the corporate’s “the PC reborn” keynote as we speak. He returned to the stage to wrap up the keynote by agreeing that “sure, issues change. Issues do change.”

Qualcomm and Microsoft have each been making a whole lot of noise about competing with the MacBook Air not too long ago, with Microsoft showing off benchmarks and battery life claims that reveal confidence in its newest transition to Home windows on Arm. New Copilot Plus PCs, that includes Qualcomm’s Snapdragon X Elite chips, will debut on June 18th.

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This newest industrial comes only a few years after Intel briefly hired Justin Long to create new adverts praising PCs in 2021, mocking Apple’s Contact Bar, lack of a number of monitor assist, and the colour decisions for its M1 MacBook. Intel’s adverts have been a response to Apple’s transfer away from Intel processors in its Mac {hardware} the yr prior, when Apple had John Hodgman reprise his role as the PC guy in order that Apple might boast about M1 efficiency and battery life.



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