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Audible tries guide suggestions based mostly in your streaming historical past

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Audible is testing a brand new part that gives audiobook suggestions based mostly in your Prime Video viewing historical past. The check is rolling out to half of all customers with each Audible and Amazon Prime, and there’s no method to choose out for now.

When you have each companies, you would possibly see a brand new carousel on the cell and net app titled “Based mostly on what you watched just lately on Prime Video.” It would include audiobooks related to what you’ve watched on Prime Video, reminiscent of Dune, Challenge Hail Mary, and Fourth Wing.

Audible is making an attempt out the change after seeing connections between new releases on Prime Video and what audiobooks persons are listening to. For instance, the typical day by day listening minutes for Jack Reacher writer Lee Little one’s books elevated by 80 p.c following the debut of Reacher on Prime video in 2022. Audible has also partnered with Prime Video to co-produce TV sequence based mostly on Audible audiobooks and podcasts.

“There’s a pure synergy between TV, films and books, and we see that clearly in how our prospects interact with content material on Audible,” Andy Tsao, the chief product & analytics officer at Audible, says in an announcement. With Spotify now offering audiobooks, Audible is probably going rolling out this function to maintain its viewers locked in and listening.



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