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Automattic acquires Texts, a common messaging app

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Automattic, the corporate that runs WordPress.com, Tumblr, Pocket Casts, and a lot of other popular web properties, simply made a unique sort of acquisition: it’s shopping for Texts, a common messaging app, for $50 million.

Texts is an app for all of your messaging apps. You should utilize it to log in to WhatsApp, Instagram, LinkedIn, Sign, iMessage, and extra and see and reply to all of your messages in a single place. (Beeper is another app doing similar things.) The app additionally affords some extra options like AI-generated responses and summaries, however its main objective is to unify your many inboxes right into a single interface.

Matt Mullenweg, Automattic’s CEO, says Texts isn’t just a product acquisition but in addition the start of an enormous new funding for the corporate. To this point, he says, Automattic’s two major areas of focus have been on publishing and commerce — now, messaging is the corporate’s third pillar. “I like to select areas I really feel are so basic to the human situation that I can work on this the remainder of my life,” he says. “Self-publishing, commerce, and messaging covers a superb chunk of all human exercise, they usually’re additionally three areas the place I believe an open-source answer is important for the long run.”

In that long run, Mullenweg says he’s bullish on options like Matrix, which affords a decentralized and open-source messaging community, and different up-and-coming requirements for messaging. He’s already interested by how Texts would possibly gently nudge folks towards extra open protocols over time. However for now, “I believe probably the most user-centric factor to do just isn’t attempt to decide a type of requirements and drive folks into it, however truly help all of them and let the market and customers resolve.”

“I believe probably the most user-centric factor to do just isn’t attempt to decide a type of requirements and drive folks into it”

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Mullenweg factors to 2 different issues he likes about Texts specifically. First, its founder, Kishan Bagaria: “Kishan is, I believe, a generational tech genius who we’ll be speaking about for a lot of a long time to return,” Mullenweg says. The second is Texts’ safety mannequin, which depends on on-device encryption fairly than storing a duplicate of all of your messages within the cloud. “Simply as an engineer, I can’t ethically help” the cloud-first mannequin, Mullenweg says. He additionally thinks the cloud safety mannequin would possibly give current messaging apps a cause to close down Beeper and different makes an attempt at interoperability. “I believe the argument that there shouldn’t be interop is tougher to make, politically, particularly with regulators,” he says. “However the technical argument for why it’s not as safe is an efficient one for why to dam issues.”

The very first thing the Texts workforce will do at Automattic, it appears, is end its cell app. “To do that on cell with push notifications, and environment friendly battery, and every thing, is fairly tough,” Mullenweg says. “However I believe we’ve cracked it in a means that maintains all of the end-to-end encryption, and the place Automattic has no entry to your keys, your something.” Proper now, Texts is a $15 a month power-user software, however Mullenweg says that might change over time. “There is perhaps some restricted free model sooner or later,” he says. “However in case you’re severe about this, you’ll need the paid — for lower than like the value of 1 streaming service or two cups of espresso a month, you’ll get one thing that you just’ll be capable of use for hours a day.”

Mullenweg and Automattic see a giant future for messaging, as extra on-line interplay shifts away from public-first social networks and towards issues like group chats. Hardly anybody has found out the way to construct a significant and sustainable enterprise from chat, however Mullenweg thinks it’s attainable. And he thinks it begins with making your messaging rather less messy.

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