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Wednesday, December 1, 2021

Barbie EV mockup debuts, and on an unrelated word, Mattel’s inventory is up

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Listed here are some details. Mattel promoted a brand new toy Barbie automotive on Wednesday by displaying off a full-size mockup on the 2021 LA Auto Present. The mockup was, based on Roadshow, based mostly on an all-electric Fiat 500e. Not lengthy after, Mattel’s inventory pared back early-morning losses and completed the day’s buying and selling barely within the inexperienced.

Now, are these issues associated? In all probability not. However weirder issues have occurred, particularly recently. Hertz introduced a cope with Tesla and employed Tom Brady to make commercials, after which Elon Musk said the deal wasn’t done. Rivian passed every automaker in market cap except for Toyota and Tesla regardless of solely delivery a couple of electrical pickup vehicles. Startups like Faraday Future, Canoo, and Lordstown Motors have collectively raised billions of {dollars} though they received’t promote automobiles till subsequent yr at greatest.

The humorous factor is we’re not likely so far off from a world the place Mattel might attempt to “make” and promote a (restricted run) real-life Barbie EV. Conventional suppliers like Magna and newcomers like Foxconn are creating electrical car platforms that should be simply adaptable to completely different cabins, or “prime hats,” so a number of the hardest work is already achieved. In actual fact, Fisker Inc., which showed off its electric SUV a few hours before the Barbie car debuted, is already doing this. It has taken an especially “asset-light” strategy by outsourcing its manufacturing to Magna (and also will do the identical with Foxconn) and is as an alternative much more targeted on design and in-car expertise.

If we’ve discovered something from the last two years of weird money news, it’s that even when the technical and logistical obstacles to an in any other case arduous concept at the moment are decrease, there are nonetheless far simpler methods to do some monetary shenanigans if that’s really the objective. In actual fact, it appears really easy at occasions that firms usually now discover themselves tripping over a brand new, greater inventory worth — type of like what most likely occurred with Mattel on Wednesday.

By no means thoughts all that, although, as a result of now I’m going to spend the remainder of the day fascinated by what it might seem like if Mattel spun out its new Barbie EV division and merged it with a SPAC.

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