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“Barbie”. Ticket sales exceeded $1 billion

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For the first time in history, a film directed by a woman grossed a billion dollars. It’s about the movie “Barbie”, where Greta Gerwig stood behind the camera. It is also one of the few productions from this elite financial group whose main character is a woman.

“Barbie” is already a billionaire. Just 17 days after its premiere, the film by director and screenwriter Greta Gerwig has grossed more than $1 billion in box office sales. “As distribution executives, it’s not often that we’re left speechless by a film’s performance, but Barbillion surpassed even our most optimistic forecasts,” Warner Bros. said in a historic achievement. First of all – in the entire more than 100-year history of cinema, only 53 productions have exceeded the billion-dollar barrier. Second, it’s the first billion-dollar film made by a woman. – The way Gerwig plays with various conventions, how he surprises us in every scene, is amazing and word of mouth spreads admiration for the film – emphasizes Tomasz-Marcin Wrona, journalist at tvn24.pl, author of the “Wrony’s Choice” series.

On the one hand, the marketing campaign and the wave caused by the simultaneous premieres of two completely different films: “Barbie” and “Oppenheimer” certainly contributed to the success. – (The success was influenced by – ed.) a phenomenal marketing campaign, which was based on such a viral procedure in conjunction with a film by Christopher Nolan – says Tomasz-Marcin Wrona.

On the other hand, the choice of creators was not accidental, which condemned “Barbie” to success. Margot Robbie, the title character and producer of the picture, anticipated all this. “I said that studios are hugely successful when they can put together a big idea with a visionary director. I gave a series of examples. Dinosaurs and Spielberg, for example. I listed pretty much everything that was amazing and made a lot of money for studios over the years. I said, ‘now you have Barbie and Greta Gerwig. Later I added that the film will earn a billion dollars, maybe I exaggerated a bit, but we had a film to make, “she told Collider magazine in an interview.

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The movie “Barbie” is taking cinemas by storm. “It’s a beautiful comedy with a message”Monika Krajewska/Fakty TVN

Huge success

The film quickly found itself among such box office ventures as “Jurassic World”, “Titanic” and “Avatar”. – Warner Bros. Recalls that Barbie earned her first $4 million in record time in the United States and $5 million internationally in record time, recalls Rahel Solomon, CNN International business correspondent.

The madness continues, the counter is still ticking, because stories about a doll dripping with pink, which is going through an existential crisis in its fairy-tale world, can still be seen in cinemas. – It’s not only entertainment cinema, but also a great intellectual feast and I encourage everyone to watch this film – emphasizes Tomasz-Marcin Wrona.

Facts about the world TVN24 BiS

Main photo source: Reuters

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