Beyoncé is rolling down the partition to her newest challenge.
The music celebrity unveiled Cé Noir—her first fragrance since 2014—in an Instagram video addressing the Beyhive. As seen in black-and-white visuals launched Oct. 25, Beyoncé was a complete temper 4 eva in an all-black ensemble as she walked followers by means of the creation of her fragrance.
“That is my Cé Noir unboxing and it is lastly right here after years of labor,” she mentioned, earlier than holding up a bottle decked out in silver chrome, much like the reflective ensembles she wore on her Renaissance World Tour. “I needed one thing to be monolithic and I needed one thing to have somewhat little bit of intimacy.”
That is why the 42-year-old selected packaging worthy of the Home of Chrome, full with a stand that holds the spray bottle and a small window that friends into what she described as “the soul of the fragrance.”
After spritzing herself with the perfume, Beyoncé shared that she used the fragrance all through her tour, which concluded earlier this month.
“I really spray this in the course of the present a couple of instances,” she remarked. “Gotta hold it contemporary.”