April 8, 2024 Office of Competition and Consumer Protection issued a decision regarding the promotion of “Magia Rabatów” on the Internet shops Ladybird. Jeronimo Martins company received an order to surrender money people who did not use the voucher then.
Biedronka will return 150 PLN to customers. This is the decision of the Office of Competition and Consumer Protection
In the message on website shops Ladybird we read that customers who received a voucher as part of the “Magia Rabatów” promotion on December 1-3, 2022 and did not use it, can receive a new voucher worth PLN 150 for the entire assortment. – As part of the commitment to change practices, Jeronimo Martins Polska will provide new vouchers for affected customers worth PLN 150. I encourage everyone who took part in the “Magia Rabatów” promotional campaign to use the solutions resulting from the issued decision – said the president of the Office of Competition and Consumer Protection, Tomasz Chróstny in announcement office.
Alcohol, cigarettes, infant formula, services and top-ups are excluded from purchases. The coupon will be valid for one year from the date of receipt. People who used the Moja Biedronka card during the December promotion will receive the voucher automatically. If someone took part in the promotion but later resigned from the loyalty program, they must contact customer service to receive an e-code worth PLN 150.
The Office of Competition and Consumer Protection has fined the Biedronka chain of stores. It was about a small print note
In the “Magia Rabatów” campaign, customers were encouraged to buy three products from the book and/or toy category. They were to receive half of the amount spent as a voucher for further purchases. As reported by the UOKiK, promotional materials for the campaign were marked with an asterisk. The small print informed that the voucher could only be used for selected industrial goods or textiles, and not for any purchases. “The complaints received by the Office showed that consumers were surprised that they could not pay with a voucher for a significant part of the products commonly assigned to these categories,” the release said.
What's more, detailed information about the campaign was only available on the Biedronka chain's website. The UOKiK stated that the campaign regulations were not available in the store in a way that customers could easily read. The UOKiK President said that the promotion rules should be understandable, without asterisks and exceptions written in small print. – You can't organize campaigns that do not meet the basic criteria of transparent communication – added Chróstny.