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Biedronka under the microscope of the Office of Competition and Consumer Protection. Explanatory proceedings are ongoing – Rafał Mundry comments

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The President of the Office of Competition and Consumer Protection is conducting an investigation into Jeronimo Martins Polska, the owner of the Biedronka chain. The proceedings concern providing consumers with information about the prices of offered products, in particular during promotions. A letter on this matter was published on social media by economist Rafał Mundry.

Rafał Mundry at the beginning of December this year. drew attention to the way prices are presented in Biedronka chain stores when promoting products, in particular in the case of the promotion of the so-called multi-pieces. “If something is sold in a set/set of 2 pieces, the price should be for the whole set, not half,” the economist pointed out in an entry on X (formerly Twitter), adding that “for people, it is actually a problem with presenting the prices of these multi-pieces.

Mundry decided to send a letter on this matter to UOKiK. The office responded to his complaint on Thursday. “UOKiK has initiated proceedings in stores,” emphasized Rafał Mundry. As he noted, the Office shares the opinion that “the price for 1 piece should be clearly and clearly visible.” The economist added that he was waiting for the results of the proceedings.

“I don’t care about a revolution, I just want the price for 1 (one) item to be clearly visible. I have the impression that they are deliberately hiding the normal price with these promotional cards,” he emphasized.

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We sent questions on this matter to the press office of the Biedronka chain. By the time the article was published, we had not received a response.

UOKiK on the explanatory proceedings

The Office of Competition and Consumer Protection (UOKiK) informed in a letter addressed to Rafał Mundry that the President of the Office, Tomasz Chróstny, “is currently conducting explanatory proceedings aimed at preliminary determination whether, in connection with providing consumers with information on the prices of offered products, and in particular the prices of products offered on promotion by Jeronimo Martins Polska SA in Kostrzyn, there was a violation of the provisions justifying the initiation of proceedings regarding practices violating the collective interests of consumers.

As reported, the Office is checking how customers of the Biedronka chain “are informed about product prices, in particular regarding promotional products, displaying the lowest price from the last 30 days, or displaying regular and promotional prices in the case of so-called multi-piece promotions.” “We also analyze whether the method of presenting product prices may mislead consumers,” we read in the letter.

It was emphasized that, in the opinion of President Chróstny, “the price of the product, including the price for one piece of the product, is of key importance for the consumer because he has the right to buy a single product without taking advantage of the so-called multi-piece promotion and should be clearly and clearly visible.” It was noted that the consumer should be able to compare the regular price with the promotional price in order to decide whether to take advantage of the promotion.

Price information should be “indicated clearly and legibly so as not to mislead the consumer and allow them to make a free decision to purchase a given product,” it was added.

The Office of Competition and Consumer Protection informed that further actions of the President of the Office will depend on the results of ongoing analyses.

Main photo source: Robson90 / Shutterstock



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