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Wednesday, December 8, 2021

Brands Giving Back to Racial Justice Causes

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Bombas: The sock company is donating $250,000 to five organizations chosen by black employees that “combat the root causes of systemic inequality in the black community,” with the first two rounds of donations going to A Second U Foundation and Sister’s Circle

Brooklinen: The home brand has donated to Black Lives MatterCampaign Zero and Act Blue Bail Funds, and are matching employee donations to these causes.

Brooks Running: The sports apparel company has donated $100,000 to the Equal Justice Initiative, and have also pledged $1 (up to $250,000) for every runner who registers with the company to run on Global Running Day.  

Bubbies Ice Cream: The frozen novelty brand has made a donation to the NAACP, as well as donated to initiatives in its local communities like The Poplo Project in Hawaii, Black Nurses Greater Phoenix and Arizona Community Foundation’s Black Philanthropy Initiative.

Clif Bar: The energy bar company plans to donate $100,000 to Color of Change and the African People’s Education and Defense Fund

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Colourpop: The cosmetics company is donating $25,000 to the Minnesota Freedom Fund, $25,000 to the ACLU, and $250,000 to Black communities through various community-based organizations. 

Country Archer Jerky Co.: The 100% grass-fed jerky and meat snack brand has made a donation to NAACP, plus 100% of proceeds from website sales from National Jerky Day are being donated to the Jackie Robinson Foundation Scholars Program, a program that seeks to provide equal opportunity by addressing the achievement gap in higher education through scholarships, mentoring and leadership training.

Diamond Supply Co.: The fashion brand is re-releasing its Unity tee this Saturday, which was originally released as an anti-racism statement in 2017, with all proceeds from sales going to Black Lives Matter.

Diplomacy Worldwide: The streetwear brand plans to donate 100% of proceeds from their SS20 Peaceful Protest T-Shirt Capsule to The Bail Project.

DoorDash: The food delivery and takout company is donating $1 million, shared by Black Lives Matter and a newly-created fund for nonprofits directed by DoorDash’s black employees.



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