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Wednesday, February 21, 2024

BRC will get terrestrial TV deal for first time in six years with ITV4

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An hour-long programme will probably be proven at “prime time” on ITV4 after every of the six BRC occasions this season, alongside an end-of-year overview present.

Every of the highlights episodes will probably be repeated a number of instances and in addition be accessible on ITV’s streaming service ITVX.

This newest announcement comes as a part of a revamp of the class after it has struggled with tiny entries in recent times and its calendar has been overhauled to concentrate on UK mainland occasions in a bid to convey down prices.

It’s hoped the TV deal will convey the BRC to a brand new viewers and the programmes will probably be produced by governing physique Motorsport UK in partnership with Globecast, which has offered protection of a lot of sporting occasions.

“We’re delighted to announce this groundbreaking return to mainstream tv for the British Rally Championship,” stated BRC championship supervisor Reece Tarren.

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“Our dedication to selling the championship has ensured top-tier visibility for each rivals and sponsors.

“This sensational partnership with ITV4 and ITVX opens up an entire new viewers for the collection, permitting nearly each residence within the nation to observe the championship drama unfold from the consolation of their couch, fascinating rally followers {old} and new.”

Picture by: JEP / Motorsport Images

James Williams, Dai Roberts, Hyundai i20 Rally2

Hugh Chambers, CEO of Motorsport UK, added: “Like many followers of rally, I recall when all of the drama and pleasure from the heroes of the BRC was beamed to our houses week in week out.

“Motorsport UK, as custodians of the BRC and rally within the UK, take critically our obligation to advertise rally as a self-discipline and encourage the subsequent era of expertise into the game.

“Working in partnership with ITV and securing prime time playout is a key a part of our technique to maximise the visibility of the BRC and create a halo for the game within the UK.”

In the meantime, a brand new manufacturer-backed collection may also run alongside the BRC at 4 of its rallies with the Stellantis Motorsport Rally Cup that includes crews of any age competing in Peugeot 208 or Opel Corsa Rally4 equipment for a €75,000 prize fund.

The highest driver within the championship aged below 26 at first of the 12 months may also obtain funding in direction of a Junior European Rally Championship drive in 2025.



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