Bridgestone’s F1 proposal included “superior progressive expertise”


The FIA and F1 chiefs on Tuesday ended months of hypothesis about who would win F1’s subsequent tyre contract from 2025 to 2027, with Pirelli being picked to extend its involvement in grand prix racing

The choice got here after an in depth evaluation of the proposals from each the Italian firm and its solely different essential rival Bridgestone – which is known to have put a really sturdy case ahead. 

Till now, Bridgestone has been silent on its push to return to F1, having had its most up-to-date spell in grand prix from 1997 till 2010. 

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Nevertheless, within the wake of Pirelli’s affirmation, Bridgestone has issued an announcement outlining that, as a part of a push to bolster its motorsport actions, a return to F1 is in its sights. 

And it believes that some superior applied sciences that it has been creating for its highway automotive merchandise could be good for grand prix racing. 

It mentioned: “As Bridgestone celebrates the sixtieth anniversary of its motorsport actions in 2023, the corporate continues to help sustainable world premium motorsport.  

“F1 is the world’s most prestigious world motorsport platform and Bridgestone has been learning F1 as one of many numerous choices to help its sustainable world premium motorsports technique.  

“Bridgestone has sincerely and constantly been speaking with FIA and FOG [Formula One Group] concerning the subsequent tyre tender interval for F1 and proposed superior progressive expertise and sustainability initiatives.” 

The most probably space of potential for Bridgestone would have been in taking its progressive Enliten highway tyre expertise and making use of it to F1. 

Bridgestone has been absent from F1 since 2010

Photograph by: Sutton Photos

The tyre development course of, which makes use of in depth recycled supplies, has helped produce highway tyres which might be round 20% lighter than their earlier equal. 

This helps scale back rolling resistance, delivering improved gasoline mileage and may also help with automotive dealing with too because the wheel’s mass is much less. It is usually way more sustainable, as 63% of its parts are recycled and the merchandise are lighter to ship. 

Shuichi Ishibashi, Member of the Board, International CEO and Consultant Government Officer at Bridgestone Company mentioned that whereas the corporate had not been profitable with its bid now, the suggestions it had acquired from F1 and the FIA had inspired it in creating its expertise. 

“Whereas Bridgestone won’t be able to help F1 this time, the method acquired Positive recognition from FIA and FOG and has strengthened the worth being created by Bridgestone’s superior progressive expertise, together with sustainability initiatives throughout the worth chain and the ‘Final Customisation’ of its new ENLITEN® expertise, which will be modified based mostly on the wants of various racing circumstances,” he mentioned. 

“Likewise, Bridgestone will proceed to passionately push its expertise and innovation by means of the cell lab and proving floor that motorsport affords, strengthening its pursuit of sustainable world premium motorsport actions.  

“Lastly, by means of motorsport, Bridgestone will attempt to realize its company dedication for ‘Emotion: Dedicated to inspiring pleasure and spreading pleasure to the world of mobility’ described in its Bridgestone E8 dedication.  

“By its ongoing efforts, Bridgestone will drive larger ardour for motorsport, earn emotion and empathy, and promote co-creation for sustainable future along with many companions.” 

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F1’s newest Pirelli contract runs till 2027, with an choice for it to be prolonged into 2028. There have been recommendations that this would be the Italian firm’s remaining hurrah in F1 for some time, since it might really feel it has achieved its advertising and marketing and expertise ambitions because it returned to F1 in 2011. 

An exit of Pirelli in 2028 or 2029 would open the door for Bridgestone to as soon as once more put itself ahead. 

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