Christmas may be greater than 70 days away, however the critical buyers amongst us are already stocking up.
Some 449,000 folks purchased Christmas puddings in September, in accordance with figures from market researcher Kantar.
Gross sales of the festive staple had been up 76% in comparison with the identical month final 12 months.
It was not clear whether or not customers had been getting ready to maintain their pudding till 25 December, or whether or not they merely get pleasure from a superb Christmas dessert all-year-round and deliberate to devour it as quickly as doable.
The Kantar figures, which evaluate the 4 weeks to five September 2021 with the 4 weeks to six September 2020, additionally confirmed that toy gross sales had been up 5% and gross sales in gift-wrapping merchandise elevated by 10%.
Gross sales of frozen stuffing had been 37% increased, frozen poultry and sport had been up 35%, and seasonal greeting card gross sales had been up 25%.
It comes amid issues that some shop shelves might be empty as Christmas will get nearer, with the nation’s provide strains hampered by a scarcity of truck drivers.
However Fraser McKevitt, Kantar’s head of retail and shopper perception, stated the gross sales figures had been “nonetheless comparatively small numbers and nervousness round provide points has not translated to panic shopping for – festive or in any other case”.