Emma Hayes is set Chelsea will discover their edge once more and never lose focus as the brand new Girls’s Tremendous League season kicks off with extra publicity than ever earlier than.
The WSL’s three-year TV cope with Sky and the BBC will see matches broadcast each weekend.
In addition to serving to herald a much-needed extra revenue stream on the again of a testing 18 months within the wake of the coronavirus pandemic, such additional consideration will deliver with it a brand new degree of scrutiny.
Hayes has been with Chelsea since 2012. Final season she guided the Blues to a different WSL title, edging out Manchester Metropolis by two factors, in addition to the ultimate of the Champions League, the place they had been overwhelmed by Barcelona in Gothenburg.
Having secured a lot success throughout her tenure – which additionally contains two FA Cup triumphs – Hayes shouldn’t be about to let the additional consideration distract her from the job in hand as Chelsea put together for Sunday’s WSL opener at Arsenal.
“That is what quite a lot of us within the girls’s recreation have labored for,” Hayes stated.
“I’m so pleased that we’re capable of construct on the previous couple of seasons and now actually showcase our expertise throughout much more platforms.”
Hayes, who signed a brand new cope with Chelsea in July, added: “That is no totally different from another season, there isn’t a distinction by way of what we do that yr, we are going to simply attempt to discover our edge.
“I do know that groups have improved off the pitch, as they do yearly.
“Some groups have invested extra into their taking part in squads than others, however folks should be reminded that we misplaced to Brighton final yr within the league, so you can’t simply discuss these prime 4 or 5 golf equipment.
“The league as a complete has improved and each single recreation will likely be robust.”
Norway captain Maren Mjelde and ahead Lauren James, a summer time signing from Manchester United, are each unavailable by means of harm for Sunday’s recreation, which will likely be held on the Emirates Stadium.
Hayes stated: “Arsenal have been taking part in the Champions League competitions over the previous few weeks, so are already fairly performed in as a crew and I’m positive they’ll relish the chance of taking part in in entrance of their very own followers.
“However I do not make excuses, my crew will likely be prepared.”
Hayes added: “We have now a unbelievable group of gamers and we are going to all be anticipated to lift the bar if Chelsea are to attain the identical degree of success.”