Chinese language search engine firm Baidu unveils Ernie 4.0 AI mannequin, claims that it rivals GPT-4

HONG KONG — Chinese language search engine and artificial intelligence agency Baidu on Tuesday unveiled a brand new model of its synthetic intelligence mannequin, Ernie 4.0, claiming that it rivals fashions corresponding to GPT-4 within the U.S.

Baidu’s CEO Robin Li demonstrated Ernie 4.0 on the firm’s annual Baidu World convention in Beijing. He stated the mannequin has achieved comprehension, reasoning, reminiscence and technology, which makes use of algorithms to supply and create new content material.

Li stated that Ernie 4.0 was capable of perceive complicated questions and directions and apply reasoning and logic to generate solutions to questions.

“It’s not inferior in any facet to GPT-4,” Li stated, stating that the most recent mannequin was “considerably improved” in comparison with its unique Ernie Bot mannequin.

In a dwell demonstration, Li prompted Ernie 4.0 to generate promoting supplies together with promoting posters and a advertising and marketing video. He additionally requested Ernie 4.0 to give you a martial arts novel full with characters with numerous personalities.

Baidu is a frontrunner amongst a slew of Chinese language corporations racing to give you synthetic intelligence fashions, after OpenAI’s ChatGPT took the world by storm final 12 months. Beijing sees synthetic intelligence as a key business to rival the US and goals to grow to be a world chief by 2030.

Beijing-based Baidu began off as a search engine agency and over the previous decade has invested closely in synthetic intelligence expertise corresponding to autonomous driving and extra just lately, generative AI to remain aggressive.

The corporate’s Hong Kong-listed shares fell 1.7% Tuesday following the announcement.

Baidu launched its Ernie Bot in March. In August, it made the mannequin accessible to the general public.

Ernie 4.0 is just not but accessible to most of the people however some folks have been invited to attempt it.

Li stated Baidu plans to include synthetic intelligence expertise into its search engine, maps and cloud drive providers, and its enterprise intelligence choices for enterprise clients. He didn’t give a timetable for that.

The expertise can rework how sure merchandise work. Baidu’s search engine may generate a custom-made reply to a question as a substitute of simply offering an inventory of outcomes and hyperlinks.

China has just lately sought to control the generative AI business, requiring corporations to hold out safety opinions and procure approvals earlier than publicly launching their merchandise. Firms that present such AI providers should additionally adjust to authorities requests for expertise and knowledge.

The U.S. doesn’t have such rules.