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Friday, September 24, 2021

CNN fails to snag MSNBC’s Rachel Maddow, as ratings-challenged, all-male primetime lineup continues

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Rachel Maddow might have helped clear up two of CNN’s most embarrassing points if she joined its ranks, because it’s the one related cable information community without a female primetime host and struggles to attract viewers. However CNN will want a brand new savior after Maddow determined to stick with rival liberal community MSNBC. 

Maddow “fielded curiosity from CNN” earlier than deciding at stay at MSNBC, based on the Wall Street Journal. Axios additionally reported CNN was amongst her suitors.

The left-wing community st ar prolonged her contract with MSNBC and NBCUniversal, singing a brand new multi-year settlement on Friday that can permit her to develop different tasks in partnership with the corporate whereas she continues to host “The Rachel Maddow Present.” The information was first reported by former NBC Information media reporter Claire Atkinson for Business Insider and has since been confirmed to Fox Information by an individual aware of the matter. 

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Rachel Maddow might have helped clear up two of CNN’s most embarrassing points, because it’s the one related cable information community and not using a feminine primetime host and it additionally struggles to draw viewers. (Getty Pictures)

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Information that Maddow was pondering her future was reported by liberal publications as talks with MSNBC dragged on, and plenty of business insiders believed Maddow’s group was utilizing the media as leverage in contract negotiations with NBCUniversal. 

When Maddow’s potential exit was reported, followers and MSNBC colleagues alike started to publicly reward her. “I wish to simply inform you that you’re our North Star. You’re revered and revered,” MSNBC anchor Ali Velshi instructed Maddow on air the day after The Daily Beast reported she was “critically” contemplating bolting. 

Velshi doesn’t have to fret.

CNN’s male-only, progressive primetime lineup of Anderson Cooper, the embattled Chris Cuomo and Don Lemon steadily fails to draw even a million viewers, whereas Maddow is usually the most-watched program exterior of Fox Information in cable information. She’s hosted her titular present since 2008.

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CNN’s all-male primetime lineup of Anderson Cooper, the embattled Chris Cuomo and Don Lemon frequently fails to attract even one million viewers.

CNN’s all-male primetime lineup of Anderson Cooper, the embattled Chris Cuomo and Don Lemon steadily fails to draw even a million viewers.
(CNN)

Throughout the month of July, Maddow averaged 2.3 million viewers to complete as cable information’ No. 4 program behind solely “Tucker Carlson Tonight,” “Hannity” and “The 5.” The preferred present on CNN’s lineup was the scandal-plagued Cuomo’s “Cuomo Prime Time,” which averaged solely 954,000 nightly viewers to complete No. 22. 

Maddow has a passionate liberal fan base who absolutely would have converted to CNN if she made the leap and will have introduced the struggling community not less than one scores winner. She was one of many chief proponents of Russia-related conspiracy theories through the Trump administration.

Nevertheless, with Maddow set to stay at MSNBC, CNN’s male-dominated lineup will stay in place for now. 

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CNN’s pursuit of Maddow could possibly be seen as an indictment of Cuomo, who has tarnished the community’s repute for his function in his massive brother’s sexual harassment scandal. Maddow and Cuomo compete through the 9 p.m. hour, with the MSNBC host usually dominating Cuomo within the scores division, nevertheless it’s not clear if CNN expressed curiosity in Maddow to switch Cuomo or if she would have occupied a distinct timeslot. 

CNN didn’t instantly reply to a request for remark. 

CNN president Jeff Zucker is famously shut with Cuomo and has stood by him all through the ordeal surrounding his involvement in soon-to-be-former New York Gov. Andrew Cuomo’s, D., varied scandals. One former CNN worker who labored carefully with Cuomo not too long ago instructed Fox Information that the “Cuomo Prime Time” namesake has a direct line to the boss and can be protected in any respect prices. 

CNN has lengthy been the one cable information community and not using a feminine primetime host. Former anchor Brooke Baldwin not too long ago slammed the community over its lack of alternatives for girls. 

“Essentially the most influential anchors on our community, the highest-paid, are males. My bosses, my executives, are males. The one that oversees CNN Dayside is a person, and my government producer for 10 years is a person. So I’ve been surrounded by quite a lot of males,” Baldwin mentioned on the Ms. Magazine podcast.

Baldwin was even taken off the air and changed by Jake Tapper for the month main as much as the 2020 election. A fan requested on social media, “Why are you taking so many weeks off at such an vital time?”

“Not my alternative,” Baldwin replied.

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In 2018, Hollywood commerce publication “TheWrap” analyzed weekday programming on varied networks and located CNN didn’t have as many feminine anchors as rivals.

“CNN has considerably fewer ladies serving in seen on-air roles than both Fox Information or MSNBC,” TheWrap reported.

Baldwin, arguably probably the most high-profile lady on CNN when the examine was performed, has since exited. 

Maddow would have been CNN’s greatest feminine star if she determined to leap ship, however the community must look elsewhere if it needs to lastly put a lady in primetime or discover a path to scores respectability. 



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