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Saturday, September 18, 2021

Comirnaty, Spikevax, and the bizarre world of branding COVID-19 vaccines

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With official Meals and Drug Administration approval, the Pfizer / BioNTech mRNA COVID-19 vaccine can now be marketed as Comirnaty in the US, nice information for common vaccine acceptance, positive, but additionally anybody who likes to fixate on weird drug names.

Comirnaty is seemingly alleged to be a portmanteau of a number of phrases — group, immunity, COVID-19, and mRNA — Fierce Pharma writes. The branding was produced for Pfizer-BioNTech by the Model Institute — “The World’s #1 Naming Company” — and whereas it doesn’t precisely roll off the tongue, it’s at the least shorter than most drug names.

However, it’s not practically as metallic as Spikevax, the European model identify of the Moderna vaccine and one other Model Institute mission. Spikevax immediately references the spiky construction of COVID-19 and the phrase vaccines (having “vax” within the identify is massive, I’ve learn). It may mark fairly a badass second wind for US Moderna followers who’ve lived in the shadow of the “hot-person vaccine” as soon as it is accepted by the FDA. Vaxzevria, the model identify for the AstraZeneca vaccine in Europe, is a little more inexplicable. I actually don’t have anything to say about it apart from good on them for getting vax in there, and for instantly bringing Dr. Doom to mind anytime I learn the identify shortly.

The names are goofy, however the absurdity is highlighted as a result of, apart from throughout our darkish pandemic period, when would anybody discover the model identify of a vaccine? We’re at an ideal intersection of getting sufficient time to care, sufficient concern to obsess, and sufficient nihilism to chuckle. Bear in mind this subsequent 12 months when new flu shot brand names drop. Afluria 2 will want your consideration.

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