Less jacobs coffee in the package, but higher price
The German organization Verbraucherzentrale Hamburg accuses company Jacobs misleading customers and indicates that he receives numerous complaints from consumers. The communiqué said that one of the most recognizable coffee brands in Europe has introduced new “slimmed” packaging to the market. The popular Jacobs 3in1 and 2in1 sachets look the same as before, but they have a smaller weight. For example, one Jacobs 3in1 Classic sachet weighed earlier 18 gramsand the packaging containing 10 such sachets cost 2.69 euros. However, after changing, one sachet only weighs 12 gramsand customers pay for the whole packaging 2.79 euros. The price, when we take into account the reduction of the packaging, eventually increased 56 percent Similar changes apply to Jacobs 3in1 Caramel and Jacobs 3in1 Milka products, where prices for a pack of 10 sachets increased by respectively 57 percent and 51 percent In the case of the Jacobs 2in1 product, the packaging increased 17 percent
The changes also apply to cappuccino coffee of this brand. Earlier, the Jacobs type Cappuccino type weighed 400 grams And it cost 4.49 eurosand new packaging weigh 290 grams And they have the same price. Customers pay Fr. 38 percent More for the product. However, the product jacobs type cappuccino choco milka 500 grams cost 4.49 euros. After the change, the packaging weighs 400 grams. The price remained the same, but consumers ultimately pay Fr. 25 percent more.
Jacobs explains
A well -known coffee manufacturer explains that under a healthy program Companies reduced the amount of sugar and the composition changed. Jacobs calls changes “product optimization”. It was emphasized that the company warns nutrition guidelines. The nutritional strategy of the German Federal Ministry of Food and Agriculture was mentioned.
Jacobs uses marketing tricks?
The Verbraucherzentrale organization accuses the company of marketing tricks. It was indicated that the sugar content per 100 grams increased, and the sugar reduction only applies to the total portion that has been reduced. The organization also adds that The manufacturer did not include clear information About changes, and the packaging looks identical.
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Source: Verbraucherzentrale Hamburg