E!: What do you like about buying at Categorical?
DH: I’ve shopped at Express for a very long time. I like the daring colours and the wonderful outfits, however for a dancer, it is vital to have snug, stretchy material that I can transfer in. You may actually do something in garments from Categorical. They appear nice they usually’re truly simply tremendous snug. Once more, being a dancer, carrying stiff garments is the equal of nails on a chalkboard. The pliability you get from Categorical is so so good.
HE: I hold buying at Categorical due to the flexibility of their merchandise. You may put collectively a search for any event and my favourite factor is that there are such a lot of items that you would be able to put on to work in the future and for an evening out on the weekend. They’ve so many objects that you would be able to put on in lots of settings.
E!: Inform me about your Categorical marketing campaign.
DH: Being a dancer, it is all about expression, expressing your self and in addition supplying you with that confidence. One thing I all the time say that confidence is not one thing that you’ve got. Confidence is one thing that you simply do. You do issues that provide the confidence to make you are feeling a sure method. Dance is such an effective way to try this for me, however no matter you are keen about, if you happen to hold going with that, it helps construct confidence. That is one thing I like about all of those platforms like TikTok and Instagram: folks have an outlet to share their passions. They get to share their power and specific themselves. Expressing your self by means of clothes is usually a large a part of expressing your persona. I additionally love vibrant colours to specific my persona.
HE: It is also about discovering that confidence by means of your private type and to understand that everybody feels assured in several issues. For us, particularly, we put on what we really feel assured dancing in. Categorical has some actually good items to make everybody really feel included and assured.
E!: That standpoint of constructing confidence as an motion as an alternative of merely having it’s such a logical and accessible method to consider “confidence,” as one thing attainable.
DH: I might say it is a extra empowering strategy to suppose. As a substitute of considering that you simply’re at a lack of one thing or that you do not “have” confidence, you’ll be able to really feel empowered to take motion as an alternative. Do sure issues that construct you up and enable you to really feel a sure method about who you might be. For us, a number of that comes from dance, however in a extra common sense, it is about discovering shops for self-expression.