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Disney will begin testing a mixed Disney Plus and Hulu app subsequent month

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Disney’s mixed Disney Plus and Hulu streaming app is on the way in which. As a part of its fourth-quarter earnings results, Disney introduced it’s going to launch the brand new app in beta for bundle subscribers in December, with the official launch coming in early spring 2024.

“We stay on monitor to roll out a extra unified one-app expertise domestically, making intensive normal leisure content material out there to bundle subscribers by way of Disney Plus,” Disney CEO Bob Iger mentioned in the course of the firm’s earnings name on Wednesday. “We anticipate that Hulu and Disney Plus will lead to elevated engagement, larger promoting alternatives, decrease churn, and cut back buyer acquisition prices.”

The earnings mark nearly one yr since Disney CEO Bob Iger took over for Bob Chapek, however Iger talked about throughout an earnings name on Wednesday that he nonetheless has some cleansing as much as do. “As I mirror on our achievement this previous yr, I’m conscious of the truth that plenty of effort and time was spent on fixing each contending with sure choices made within the current previous and addressing the quite a few challenges introduced on by disruption and the pandemic,” Iger mentioned.

Disney has had rather a lot happening over the previous few months. Earlier this month, Disney announced that it’s going to buy Comcast’s 33 p.c stake in Hulu for greater than $8 billion, giving Disney full possession of the streamer. It additionally cut a deal with Charter, permitting the cable firm to bundle Disney Plus subscriptions with its Spectrum TV packages.

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