eBay has bought out sneaker authentication service Sneaker Con, an organization that offers sneaker-lovers the peace of thoughts that the kicks they’re buying are actual. The acquisition builds upon eBay’s current relationship with the service, which started again in October 2020 when eBay first launched its sneaker vetting process.
When choose sneaker manufacturers are bought for over $100 on eBay, the sneakers undergo Sneaker Con earlier than reaching the client. There, the sneakers are totally vetted by consultants who be sure that the sneakers are genuine and match the outline of the unique itemizing.
The sneakers are then despatched to the consumers with tags displaying that they’ve been verified. eBay notes that because the begin of the initiative, 1.55 million sneakers have been authenticated on eBay. Its stake within the sneaker market additionally stays regular, as 1.9 million sneakers can be found on the platform day by day.
“The response to our authentication providing has been overwhelming, and this acquisition permits us to proceed to rework eBay and convey the next stage of belief and confidence to each transaction,” stated Jordan Sweetnam, the SVP and normal supervisor of eBay North America.
eBay presents its Authenticity Guarantee with not solely sneakers but additionally luxurious watches and handbags bought on the platform. It additionally makes use of an unnamed third celebration to authenticate each sorts of gadgets, which raises the query of whether or not eBay will purchase out these providers as effectively.