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Ed Sheeran is coming to Pokémon Go to serenade Squirtles in sun shades

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Niantic has launched particulars of Pokémon Go’s upcoming Ed Sheeran collaboration in a new blog post, a little bit over a day after first teasing the shocking crossover. The occasion kicks off on November twenty second at 2pm ET (11am PT), and can run for a little bit over per week till November thirtieth. The primary function seems to be a efficiency of some kind from Ed Sheeran, although what kind it will take (a pre-recorded video? A digital Ed avatar?) isn’t in any respect clear.

Niantic says the efficiency will embrace songs from Sheeran’s new album, titled = (sure, the title of the album is the equals signal), and that it’ll be accessible from the Information part of the Pokémon Go app. Proper now, this part is only a information feed of bulletins and weblog posts, so this doesn’t supply a lot of a touch about what form the efficiency will take.

With the occasion, Niantic seems to be making an attempt to observe within the footsteps of Epic Video games, which has provided quite a lot of in-game music occasions in Fortnite over time from artists like Travis Scott and Ariana Grande. Epic has cited popular culture occasions like these as a key a part of its try and develop Fortnite from a sport right into a metaverse-style social house, and Niantic hasn’t been shy about its own metaverse plans.

In addition to Sheeran’s efficiency, the occasion may even embrace extra typical Pokémon Go gameplay parts. A variety of water-type pokémon and the particular sunglasses-wearing number of Squirtle will likely be out there to catch (“Ed all the time chooses the water-type pokémon as his first associate” you see), and there’ll even be a branded = sweatshirts you may equip your avatar with. Over the course of the week, Ed Sheeran’s music “Overpass Graffiti” may even play through the night time in-game.

In-game occasions like these are massive enterprise for Niantic. This year’s Go Fest event, which passed off in July, reportedly introduced in round $21 million in income over the course of two days, in response to analytics agency Sensor Tower, Eurogamer reported.

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