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Ekstrom joins World RX as sporting director for 2023 season

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Ekstrom claimed the 2016 title in an ERS RX-built Audi S1 with 4 wins serving to him to beat Johan Kristoffersson to the crown, and completed runner-up to his fellow Swede on an additional three events in 2017, 2018 and 2020.

His final World RX appearances got here with the Munnich Motorsport SEAT workforce on the Latvia double-header in 2021, and he did not take part final season because the championship switched to full EV know-how.

Nonetheless, Ekstrom is not any stranger to electrical automobiles having gained the inaugural ETCR championship in 2021, featured within the maiden season of Excessive E for Abt Cupra the identical 12 months, and contested the previous two editions of the Dakar Rally with Audi’s RS Q e-tron E2 which incorporates three electrical motors.

Contemporary from his fourth victory within the Race of Champions final month, Ekstrom will be part of Rallycross Promoter as its consultant in all sporting issues regarding the world championship.

He defined that this might cowl every part “from the format to business and sponsorship affairs and in broader phrases, the general product”.

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“I’m eager to deliver the good thing about my expertise to essentially strengthen the sequence at this essential stage in its historical past,” mentioned Ekstrom.

“Meaning I’ll be working carefully with the drivers, groups, circuits, companions and the FIA, as properly clearly as Arne [Dirks, executive director] and the remainder of the Rallycross Promoter workforce.”

World champion Mattias Ekström, EKS RX

Photograph by: Pink Bull Content material Pool

Ekstrom was impressed to get entangled in motorsport by his father Bengt, himself a rallycross competitor, and mentioned he was enthusiastic about seeing the self-discipline succeed.

“Though I didn’t begin competing in rallycross myself till 2013, it’s in some respects the place every part started for me,” he mentioned.

“In its quick nine-year historical past, World RX has already proven its potential to seize followers’ creativeness in a method that few different disciplines are able to doing.

“There’s no denying that for varied causes, it has been a troublesome few years, however every part I’ve seen since Rallycross Promoter took over [from IMG] and the beginning of the electrical period convinces me that the perfect is but to come back.

“All of the elements are there to draw new generations of followers and make this championship an actual blockbuster success.”

After launching its new period in 2022 with solely eight automobiles contesting nearly all of the season, Ekstrom added that an essential precedence is to draw extra producers to the championship.

He believes the sequence’ sustainable credentials means it has “a trump card to play”.

“If we need to get the producers again in and extra groups and sponsors concerned – which is clearly one of many main objectives – being extra sustainable is the one method ahead,” the two-time DTM champion with Audi mentioned.

“Sooner or later, all motorsport will probably be judged on how sustainable it’s; the time to behave is now.

“That’s why World RX has such a trump card to play – it permits producers and personal groups to showcase their technological experience with out harming their inexperienced credentials. It’s win-win.”

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