Elon Musk’s advert income break up for Twitter Blue remains to be lacking, one month later


On February third, Elon Musk made a big announcement. “Beginning immediately, Twitter will share advert income with creators for advertisements that seem of their reply threads,” he mentioned, later including that you simply’d should be subscribed to Twitter Blue Verified to get your minimize. We right here at The Verge spent the remainder of the day ready for extra details about this system or for official help paperwork going extra in-depth on how the entire thing would work.

After a month, it hasn’t appeared. Each the Twitter Blue and Twitter Creators accounts have been silent concerning the function, it’s not talked about on the Twitter Blue signup page, and Musk doesn’t seem to have introduced it up since his preliminary announcement. I additionally wasn’t capable of finding anyone claiming that they’ve been creating wealth from the function. (For those who or anybody you recognize has, please attain out!) So far as I can inform, the sum whole of publicly accessible information on Twitter Blue’s advert income sharing is contained inside Musk’s tweet about its launch.

This wouldn’t be the primary time that he’s made an announcement with little to no follow-up, even in case you’re simply taking a look at Twitter. Keep in mind when he lied about having a content moderation council that will vet any main coverage modifications on the firm — after which tried to sell that same story again however with voting as an alternative of a council? He also said that you simply’d should be a Twitter Blue subscriber to vote in coverage polls, however we will’t inform if the function exists as a consequence of an absence of follow-up coverage polls.

Advert income sharing isn’t the one Twitter Blue perk that Musk has introduced however that isn’t at present accessible to subscribers. In December, he promised that the service would minimize the variety of advertisements you see in half, and a month before that, he mentioned it’d provide you with “precedence in replies, mentions & search.” Each options are nonetheless listed as “coming quickly” on the Blue signup web page, which remains to be a step above the knowledge accessible for advert income.

This isn’t to say that Blue subscribers haven’t gotten any new options since Musk’s takeover. They’ll now add 60-minute movies as an alternative of being restricted to 10 minutes, and so they can write 4,000-character tweets.

Even when the advert income sharing had launched in February (which, once more, there’s at present no proof that it did), it’s unclear how a lot it could’ve finished for creators. Whereas corporations like YouTube have constructed thriving ecosystems primarily based on sharing advert income, one of many key elements of that system is definitely having advert income to share. Nevertheless, in January, Platformer’s Zoë Schiffer reported that Twitter’s total income was down by 40 p.c yr over yr as lots of of corporations stopped shopping for advertisements on the platform.

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