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Thursday, February 22, 2024

Estrella Galicia leaves Ferrari for McLaren return in F1 beer merry-go-round

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In an uncommon merry-go-round of beers, the Maranello crew is in flip changing the departed sponsor with Peroni, the highest Italian non-alcoholic model that was beforehand with Aston Martin for 3 seasons.

Owned by brewer Hijos de Rivera, Estrella Galicia has lengthy been related to Carlos Sainz, having supported him from his GP3 days in 2013.

The corporate entered the highest degree of the game in 2015 with Toro Rosso when Sainz made his F1 debut alongside fellow rookie Max Verstappen. The next 12 months it stepped up its involvement with logos on the automotive.

It then joined Sainz in his crew strikes, first to Renault for the final a part of the 2017 season, after which onto McLaren in 2019.

In 2021 it accompanied him to Ferrari, and it remained a accomplice of the Italian crew for the final three years, a interval that noticed Sainz rating two victories.

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Photograph by: Jose Maria Rubio

Carlos Sainz, Scuderia Toro Rosso at a Estrella Galicia occasion

Nonetheless, final January Ferrari confirmed in a press release to the monetary media that it had agreed a multi-year deal beginning in 2024 with Asahi Europe and Worldwide Ltd, though on the time it didn’t specify which of its non-alcoholic manufacturers it could promote, with Peroni nonetheless concerned in its ongoing Aston deal.

The announcement signalled to Estrella Galicia that it wouldn’t be capable of stick with Ferrari and certainly Sainz past final season, obliging it to look elsewhere if it needed to stay within the collection. A return to McLaren emerged as the popular choice.

“We’re thrilled to have Estrella Galicia again racing with us as official beer accomplice,” McLaren boss Zak Brown mentioned.

“With an incredible custom inside F1, Estrella Galicia is a model that matches our power for innovation, and we’re excited to have them alongside us as soon as extra as we go into the brand new season.”

Carlos Sainz Jr., McLaren, and Lando Norris, McLaren

Photograph by: Andrew Hone / Motorsport Images

Carlos Sainz Jr., McLaren, and Lando Norris, McLaren

Estrella Galicia chief advertising and marketing officer Jose Cabanas added: “As a part of our internationalisation course of having nice companions alongside you is a key issue for fulfillment.

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“McLaren Racing and Estrella Galicia not solely share widespread values comparable to authenticity, craftmanship, and innovation but additionally a robust spirit of differentiation and a non-conformist angle in every thing they do.

“We’re thrilled to start out a brand new chapter in our F1 journey in papaya colors and I’m positive that we are going to have nice issues to toast for through the season.”



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