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Ex-F1 chief advertising officer Norman joins Formulation E

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Formulation E has employed the companies of Ellie Norman who will be a part of because the all-electric championship’s new chief advertising officer, having beforehand labored for Formulation 1 and Manchester United.

Norman will be a part of Formulation E from the 30 September, changing Henry Chilcott who has been within the position for the final 4 years however will go away the corporate after the London season finale later this month.

Having spent 5 years beforehand working in F1 because the championship’s chief advertising and communications officer, Norman has spent the final two years with Manchester United because the Premier League soccer membership’s chief communications officer.

She stated: “I’ve been intently watching the event of Formulation E from the sidelines since its inception 10 years in the past and all the time been impressed with its single-minded goal to develop a wholly new fanbase centred round dramatic electric-powered racing, going down in thrilling areas with technological innovation and sustainability at its core.”

Norman joins the corporate after it was just lately introduced that Liberty Global would be acquiring a controlling 65% stake in Formula E from Warner Bros Discovery, with the remaining 35% made up of minority shareholders.

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The deal is impartial from Liberty Media’s possession of F1 and deliberate future management of Dorna Sports activities which runs MotoGP and the World Superbike championship, and is ready to be accomplished earlier than the tip of 2024, topic to regulatory approval.

Ellie Norman, Formulation E chief advertising officer

Photograph by: FIA Formulation E

Formulation E CEO Jeff Dodds beforehand labored with Norman at each Honda and Virgin Media and states her rent is the following stage in rising the championship globally following the work undertaken by Chilcott.

“I’ve not labored along with her for a very long time, however I’ve noticed her improvement over the time I’ve not labored along with her,” Dodds advised Autosport.

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“The mix for me of somebody who loves motorsport, will get the product, will get the fan view, has very sturdy sports activities administration expertise and related sport advertising expertise popping out of F1 and a recognized amount to me, simply felt like an excellent match.

“It’s an ideal transition from the proper workforce for the job that needed to be carried out [under Chilcott] to a unique model of management for the job that must be carried out.”

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