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Tuesday, September 28, 2021

F1 pronounces new overtaking award

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The Overtake Award is backed by Crypto.com, the cryptocurrency firm that already has sturdy hyperlinks with F1’s dash occasions.

F1 says that new prize is “designed to rejoice the bravery exhibited by drivers who make daring strikes in pursuit of success.”

As well as F1 notes that “new broadcast graphics can be launched reside throughout every race, to sign overtaking potentialities and potential strikes, and to assist followers preserve monitor of drivers’ progress within the hunt for the Crypto.com Overtake Award, [and] which can chart the quantity of overtakes made all through the marketing campaign.”

By definition the award is about to go to a driver from the midfield fairly than a daily pole man or race winner. It’s understood that Aston Martin’s Sebastian Vettel is the present chief after the primary 11 races of the season.

The information reveals that F1 is constant to hunt contemporary methods of involving its key sponsors in new areas, with the overtaking trophy becoming a member of present prizes such because the DHL Quickest Lap Award.

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It additionally offers Crypto.com a wider presence over the total season, and never simply on dash occasion weekends. Intriguingly F1 has tried to attract a comparability between overtaking on the monitor and dealing in cryptocurrency.

F1’s director of economic partnerships Ben Pincus stated: “We’re delighted to be increasing our partnership with Crypto.com as we introduce the Overtake Award which can combine the model into F1 all through the season, along with the title partnership of the F1 Dash Occasions.

“The Crypto.com Overtake Award offers us the possibility to rejoice drivers’ instincts to make daring and strategic strikes which displays the qualities wanted when dealing in cryptocurrency.”

Crypto.com chief advertising officer Steve Kalifowitz added: “We’re extraordinarily proud to be introducing a primary of its form award to Method 1. We attempt to create partnerships that ship win-win-win alternatives and I can’t consider a extra excellent alternative than the Crypto.com Overtake Award.

“This award permits our values to shine via celebrating the moments the place drivers exhibit the bravery required to get forward. This season has already seen some superb overtakes, and I can’t wait to see who this yr’s champion is.”

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