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F1 CEO Domenicali hails the function photographs play in participating new audiences

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Domenicali was talking on the eve of the British Grand Prix on the London launch of a brand new e-book, Ferrari: From Inside and Outdoors. The e-book options the work of two of F1’s biggest photographers, Ercole Colombo and Rainer Schlegelmilch. Domenicali was a part of Ferrari’s dream crew with Jean Todt, Ross Brawn and Michael Schumacher that dominated the game within the 2000s and crew principal till 2015.

‘I got here into Ferrari understanding already each Ercole and Rainer as they have been those capturing for supporters and tifosi the perfect photos and the perfect moments of racing,’ he mentioned. ‘Earlier than I knew them, earlier than my skilled expertise in F1 started, I used to be watching F1 by their eyes. They grew to become crucial folks on the planet of F1, by the truth that they have been all the time capable of seize the suitable second with the suitable pressure which you can really feel additionally from an image.

 

‘Their function is essential, as a result of we do not have to neglect that now now we have social media, now we have numerous completely different digital methods of talking about F1. It has an important function for the brand new technology of followers to know extra of the historical past of our sport.’

Ferrari: From Inside and Outdoors represents the primary time that Colombo and Schlegelmilch have collaborated. Colombo is the final word insider; a person whose abilities as a networker rival his abilities with a digital camera. Enzo Ferrari picked him out to be his photographer, capturing behind the scenes moments. Schlegelmilch, in distinction, is the outsider, an observer who additionally pioneered methods for capturing the impression of velocity in a picture.

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Their work is on the coronary heart of the Motorsport Images library, the biggest archive of its type on the planet with 26 million photographs, together with an unbroken historical past of F1, each GP since F1 started in 1950.

 

The theme of inside and out of doors is mirrored within the textual content of the e-book, edited by James Allen, highlighting the distinction between the followers’ notion of Ferrari from the surface and the lived expertise of a number of the crew’s leaders since Enzo Ferrari:  Mauro Forghieri, Luca di Montezemolo, Jean Todt, and Domenicali. They, along with Enzo’s son Piero Ferrari have every contributed a chapter to the e-book.

In addition to the usual retail e-book a restricted version model of the e-book has been launched, certain in effective material and slipcased. The books are numbered and signed by each photographers. There are solely 150 books on this launch of which 75 even have two unique prints included.

For extra info https://www.accartbooks.com/



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