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Tuesday, June 18, 2024

F1 says Thailand, South Korea and Indonesia eyeing races

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With F1 glad that its three races in america are sufficient for that market, consideration has shifted to different areas to seize a rising worldwide curiosity in grand prix racing.

Talking at an F1 in Depth occasion in Monaco on Thursday evening, which was co-hosted by Autosport Enterprise, Maffei mentioned that the profitable return of the Chinese language Grand Prix confirmed what was doable.

“We’re fortunate that we have been in a position to get a Chinese language race this yr after 4 years,” he mentioned. “It was very profitable. The curiosity in China has exploded partly as a result of we now have a Chinese language driver.

“Critically, you see cultural id a lot when you’ve drivers from a rustic, and when you’ve groups from a rustic. And in order that’s been nice to see the expansion in China.

“However there’s loads of curiosity throughout Asia, as we’ve curiosity from many cities. However in Asia, as you rightly level out: Thailand, Seoul, and we have had curiosity from Indonesia. There are many locations which need a Components 1 race.

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“We now have actually appeared on the intersection of the place our followers are, the place they may very well be, who may run an awesome race, and who can frankly afford a race – and all these types of intersections of these three circles.

“I feel you could possibly very simply see a second one in Southeast Asia [alongside China].”

James Allen speaks with Liberty Media CEO, Greg Maffei

Photograph by: thesportsmarketinggroup

Thailand’s prime minister visited final weekend’s Emilia Grand Prix as he pushes for a avenue race in Bangkok from both 2026 or 2027.

Vegas classes

Maffei was joined on the F1 in Depth occasion by main representatives of the Las Vegas Grand Prix and defined how F1 had come to know higher what followers wished by means of its determination to change into the race promoter of the occasion.

“We have actually modified the game in some ways,” he mentioned. “One in all them is that this actually was a B2B enterprise the place we actually simply dropped the product on the native promoter and so they offered it. However increasingly more, between issues like F1TV and promotions that we’ve been doing ourselves like Las Vegas, we perceive the followers higher. We’re a direct-to-consumer enterprise and we perceive their wants.

“That permits us to have higher learnings and meet their wants higher over time, together with in Las Vegas. So I am excited for what we are able to do collectively there. I feel it may be an awesome spectacle. And I hope it stays as thrilling a race because it was yr one.”

And off the again of what turned out to be a profitable inaugural Las Vegas grand prix final season, regardless of issues on the opening day when a drain cowl got here unfastened, Maffei mentioned he anticipated this yr’s occasion to be even higher.

Requested what his hopes for the second Las Vegas Grand Prix have been, Maffei mentioned: “I hope we are able to get a race almost nearly as good, and even higher. I hope we’ve no observe failures early – that may be good! That was a heartache too early.

“I feel our dry run went very nicely, and we are able to solely hope that the spectacle is nearly as good. I count on we are going to be taught to optimise and do issues extra effectively as a result of in some {cases} we transfer so shortly.

Esteban Ocon, Alpine A523

Esteban Ocon, Alpine A523

Photograph by: Andy Hone / Motorsport Images

“I actually credit score the staff at LVGP and our companions in how shortly we moved to get that up. To get that race from actually zero in 15 months is wonderful.

“I feel we’ll be smarter subsequent time. And we’ll be extra environment friendly and that can in all probability be much less disruptive to the neighborhood.”

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