On Wednesday, Fb released a report about what content material was most considered by folks within the US final quarter. It was the primary time it had launched such a report. However according to The New York Times, Fb was engaged on an identical report for the primary quarter of 2021 that it opted to not share as a result of it might need mirrored poorly on the corporate.
The New York Occasions, which obtained a duplicate of the report, says that the most-viewed hyperlink within the first quarter had a headline that would promote COVID-19 vaccine hesitancy, which has been an issue on the social media platform. The headline learn, “A ‘wholesome’ physician died two weeks after getting a COVID-19 vaccine; CDC is investigating why.” The article was revealed by The South Florida Solar Sentinel and republished by The Chicago Tribune, The New York Occasions says.
Fb was engaged on releasing this report, however executives, together with Alex Schultz, Fb’s CMO and VP of analytics, apparently “debated whether or not it could trigger a public relations drawback, in accordance with the inner emails” and finally determined to not publish it, The New York Occasions reported.
“We thought of making the report public earlier however since we knew the eye it could garner, precisely as we noticed this week, there have been fixes to the system we needed to make,” Fb spokesman Andy Stone mentioned in a press release. Stone additionally clarified Schultz’s opinion on if Fb ought to launch the report, saying that Schultz “advocated for placing out the report.”
It’s been a busy week for Fb. Along with publishing the report concerning the top-viewed posts, it has additionally needed to deal with an amended antitrust complaint filed towards the corporate by the Federal Commerce Fee.