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Faux SSDs with nice critiques are nonetheless popping up on Amazon

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In the event you’ve looked for exterior SSDs on Amazon.com lately, you might have seen one thing bizarre: combined in with the 1TB and 2TB drives from manufacturers like Samsung and SanDisk are a bunch of listings for 16TB SSDs, largely round $100, and with surprisingly excessive consumer rankings. Each single one is a rip-off, even when they’re shipped by Amazon.

The Verge confirmed that a number of pretend 16TB drives confirmed up on the primary web page of outcomes for “exterior SSD,” and over half the outcomes for “16TB SSD” have been fakes — the remainder have been both 16TB enterprise exhausting drives, multi-drive enclosures, and one actual 16TB external drive, which prices $2,400 and comprises two 8TB SSDs. Whereas the highest pretend had a 3.6-star ranking, the subsequent two have been 4.8 and 4.2, respectively. How are such apparent fakes getting such excessive rankings?

It’s the rip-off Hendrickson calls “evaluation merging,” and Client Experiences calls “review hijacking.” As Hendrickson explains, some third-party sellers take {old} listings and change them with new objects, leaving the critiques however altering the whole lot else. A fast scan of 1 pretend 16TB drive itemizing confirmed five-star critiques for laptop computer chargers, basketball backpacks, stickers, display screen protectors, Mardi Gras beads, and mousepads. The sellers collect good critiques for affordable generic merchandise, swap in a costlier pretend, after which take it down when unhealthy critiques begin piling up.

Hendrickson says he reported the pretend SSD to Amazon and is awaiting their response. Whereas a number of the listings grew to become “unavailable” after linking Amazon to them, although, some have been nonetheless up. One was changed by a brand new product altogether.

This isn’t a brand new trick. In 2019, an Amazon spokesperson informed Client Experiences they’d spent over $400 million to handle the issue in a single yr alone. “Final yr, we prevented greater than 13 million makes an attempt to go away an inauthentic evaluation and we took motion towards greater than 5 million unhealthy actors making an attempt to govern critiques,” they stated on the time.

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And but, practically 4 years later, it continues to be a difficulty.

“The {old} maxim stays true: if it’s too good to be true, it in all probability isn’t,” warns Hendrickson. “In the event you’re uncertain, examine the critiques intently. Do they match as much as the product? If not, run.”

A 16TB SSD for $100? Too good to be true. However you may get a extremely quick 1TB exterior SSD for about $100. Simply keep on with respected storage manufacturers like SanDisk, Samsung, and Western Digital. And don’t neglect to learn the critiques.

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