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Ford hires ex-Apple TV Plus chief Peter Stern to guide the client software program staff

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Ford stated it’s hiring Peter Stern, the previous Apple vp of providers who helped construct up the corporate’s streaming TV operation, to guide its effort to enhance clients’ software program expertise.

Stern left Apple at the start of the 12 months after a six-year tenure heading up the launch of a portfolio of providers, together with Apple TV Plus, Apple Information Plus, Apple Arcade, Apple Health Plus, MLS Season Move, and Apple One.

At Ford, he’s being tasked with constructing “a world-class staff to create and market modern buyer experiences by integrating {hardware}, software program and providers throughout Ford Blue, Mannequin e and Ford Professional,” the corporate stated. Stern will report on to Ford CEO Jim Farley.

“That is transformational, as a result of the cornerstone of our Ford+ plan is creating unimaginable buyer providers and experiences enabled by nice {hardware} and software program,” Farley stated in an announcement. “There’s merely nobody on this planet higher ready than Peter Stern to construct this strategically very important a part of our enterprise.”

Stern joins one other Apple veteran on the Blue Oval: Doug Subject, who served as VP of particular tasks. Subject was the de facto head of Apple’s efforts to make an autonomous electrical automotive generally known as Venture Titan. 

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