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Monday, February 26, 2024

Ford updates pricing for its F-150 Lightning EV lineup

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Right here’s what the brand new pricing appears like for every 2024 F-150 Lightning EV mannequin (pricing for 2023 fashions stays unchanged):

Two present trim ranges — the XLT 312 A and the 240-mile vary Lariat — have been eradicated from the 2024 lineup fully. The up to date pricing doesn’t embrace supply or vacation spot charges, which may value as much as $2,095.

A Ford spokesperson advised CNBC News that the pricing modifications are supposed to optimize “gross sales development, profitability and buyer entry to the IRA tax profit.” The 2 F-150 Platinum vehicles — the one fashions to see a worth discount in these updates — are additionally the one autos within the lineup that don’t qualify for the $7,500 federal tax credit.

Ford’s EV enterprise has to this point been a cash sink, losing the company $3.1 billion last year as of October 2023 regardless of a gentle enhance in F-150 Lightning gross sales. Plans to construct a “mega campus” EV battery manufacturing unit in Kentucky have been placed on maintain because the car producer adjusts its capability to higher go well with the tepid demand.

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