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Ford will minimize weekly manufacturing of F-150 Lightning in response to slowing demand

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Based on a memo considered by the outlet, Ford advised its sellers to arrange for a median manufacturing quantity of 1,600 electrical vans from its Rouge Electrical Automobile Middle in Dearborn, Michigan, beginning subsequent yr. The corporate at present churns 3,200 vans out of that manufacturing facility every week.

Emma Bergg, a spokesperson for Ford, declined to touch upon the numbers revealed within the report. “We’ll proceed to match Lightning manufacturing to buyer demand,” she stated in an e mail.

“We’ll proceed to match Lightning manufacturing to buyer demand.”

EV gross sales are persevering with to pattern upward, however not as rapidly as some automakers had anticipated. Because of this, a number of firms have pulled again on their bold building plans, together with Ford, which not too long ago stated it will delay $12 billion in investments. That features pausing building of considered one of its two deliberate battery vegetation in Kentucky and reducing production goals for an additional battery manufacturing facility in Michigan.

Ford continues to lose money on its EVs, round $1.3 billion this previous quarter in adjusted earnings. To this point this yr, Ford has misplaced $3.1 billion on its EV spending and has stated it’s going to lose a complete of $4 billion for the yr.

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However regardless of this, EV gross sales proceed to develop. Ford sold 20,365 F-150 Lightning trucks to this point in 2023, up from 13,258 in 2022 for a 53 p.c improve. EVs accounted for a bit of below 8 p.c of all US automobile gross sales within the third quarter of 2023, based on Cox Automotive.

EV gross sales are hampered by excessive costs and a dearth of charging choices. Ford has tried to handle this with new releases like the F-150 Lightning Flash, a midpriced trim of its electrical truck, and partnering with Tesla to undertake the corporate’s EV plug.

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