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Components 1 and Motorsport Community unveil fan outcomes of largest single sports activities survey ever carried out by Nielsen Sports activities

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AUSTIN, Texas (October 21, 2021) – Components 1 and Motorsport Network, immediately introduced the outcomes of the 2021 F1 World Fan Survey. Launched in early September 2021, the F1 World Fan Survey was commissioned by Motorsport Network in partnership with Components 1 and Nielsen Sports activities, the worldwide data, information, and measurement specialists.  Carried out in 15 languages throughout the Motorsport.com platform, and receiving suggestions from 167,000 followers in 187 nations, the 2021 survey is the most important single sports activities survey ever analysed by Nielsen Sports activities.

The 2021 F1 World Fan Survey outcomes revealed that Components 1 is taken into account the top of motorsport within the eyes of followers globally.  Components 1 can be seeing better curiosity and engagement from a extra enthusiastic, numerous, and evolving fanbase for the reason that final survey in 2017. Total, the survey recorded the youngest and most numerous pattern measurement thus far with a median age of 32 (down 4 years from 2017), feminine participation within the survey practically doubled to 18.3% (up from 10% in 2017), and pupil age responses elevated to 26%, up from 18% in 2017.

“We’re massively grateful for all of the followers which have given their time to share their views on this enormous survey. Their views are very invaluable to us, and we’re extraordinarily happy with what we have now seen within the outcomes. I additionally need to thank Motorsport Network and Nielsen Sports activities for the unimaginable job they’ve carried out,” mentioned Stefano Domenicali, President, and CEO of Components 1. “We’re privileged as a sport to be really worldwide, racing in continents and nations around the globe with a world fan base. We attain each nook of the globe by way of our occasions, TV broadcasts and social media, and media content material. It is a blessing – to have such a platform – however additionally it is a duty. We should shield what we have now, develop it, attain extra followers, and guarantee these blessings stay and get stronger. The outcomes of the survey present we’re doing the suitable issues and we’ll proceed to be centered on creating pleasure and leisure on and off the observe which is what all our followers need.  We’re massively enthusiastic about our future, and we all know our followers are too.”

2021 F1 World Fan Survey Contains Suggestions from File 167,000 followers.

Photograph by: Motorsport Images

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Findings from the Motorsport Network F1 World Fan Survey point out followers are very enthusiastic concerning the path the game is taking.  Primarily based on survey respondents, F1 strengthened its place as the worldwide chief of motorsports, with a outstanding 90% of followers surveyed believing that Components 1 is ‘the top of motorsport.’  In 2017, 25% of followers mentioned the game is in higher well being than 5 years in the past – and that quantity has grown to 55%, and even larger amongst these underneath 35 years of age (59%).

“What an thrilling time to be a Components 1 fan!” mentioned James Allen, President of Motorsport Network. “This survey is all the time an enormous endeavor, made doable by the collaboration between Motorsport Network, Stefano, Ellie Norman, and the crew at F1, in addition to our colleagues at Nielsen. And naturally, the followers in 187 nations who accomplished the survey, whose outcomes present that F1 is in glorious well being, actually the most effective I’ve identified it in my 30-year profession within the sport. F1 struggled previously to draw youthful followers and notably the feminine fan base and this survey speaks volumes about how the brand new administration’s digital-first strategy and the funnel impact of tasks like Netflix’s “Drive to Survive” are partaking a brand new technology of passionate F1 followers. Due to the web and social media anybody wherever immediately can grow to be a fan. At Motorsport Network we recognized this a while in the past, which is why we have now created our international motorsport communities everywhere in the world; and so they have spoken.”

Amongst followers surveyed, F1’s no 1 model attribute is “thrilling” – with different prime model attributes together with “technological,” “costly,” “aggressive,” and “entertaining.”  That is the primary time “aggressive” and “entertaining” have appeared within the prime 5, and over two-thirds of followers surveyed imagine that F1 exceeds their expectations by way of “pioneering know-how.”

“Nielsen Sports activities is happy to as soon as once more have collaborated with Motorsport Network and Components 1’s large fan base around the globe to ship them a platform during which their voices may be heard. This was the most important single sports activities survey that we ever carried out, and the info has clearly demonstrated the unimaginable progress and total well being of each F1 and motorsports,” mentioned Nigel Geach, Senior Vice President, World Motorsport, Nielsen Sports activities.

The survey findings have been revealed on the Components 1 United States Grand Prix in Austin immediately and included the scale and demographics of the game’s viewers, fan disposition and attitudes in direction of the game, their affinity for races, groups, drivers, and their consumption of racing as distant and reside audiences.

Key findings from the 2021 F1 Global Fan Survey embody:

High Groups, Drivers, and Races

  • 91% of F1 followers specific a favorite crew, 94% a favorite driver.
  • McLaren has skilled a renaissance and is now the #1 hottest crew, adopted by Purple Bull, Ferrari, and Mercedes.
  • Max Verstappen is the #1 driver, notably amongst followers ages 25-34. Lando Norris is #2 and the highest-ranked driver amongst the feminine demographic.  Lewis Hamilton is #3 and the highest-ranked in the UK and amongst followers 35+ years {old}.  Daniel Riccardo is #4 and the highest-ranked in Australia, and #2 amongst feminine followers.
  • The followers’ favorite races are Monza, Spa, Silverstone, and Monaco.

Media, TV, and Gaming

  • Penetration of pay-TV is excessive, with half of the followers now watching races on pay TV.
  • 68% of followers say that sooner or later they need to watch the reside races on TV, whereas 13.8% say they need to watch on-line.
  • Greater than half of all followers (51%) are enjoying motorsports-specific video video games, with 64% of these aged 16-34 as energetic motorsport players.
    • Throughout the 16-24 demographic, 80% have performed the F1 sport previously 12 months and 34% have watched F1-specific Esports broadcasts.

Further Findings

  • New, youthful audiences present progress: U.S. (50%), India (55%), China (58%), Mexico (45%); additionally they indicated that they’ve been following the game for lower than 5 years.
  • 55% of followers imagine F1 ought to be a world chief within the growth of 100% sustainable fuels. 67% of followers are conscious of F1’s plan to introduce 100% sustainable fuels by 2025.
  • 58% of followers say the game has the suitable stability of sport and leisure (up from 39% vs. the 2017 survey outcomes). That is particularly felt by new entrants to the game – 81% of those that began following F1 within the final 12 months.
  • Twitter is essentially the most used platform in social media use throughout race weekends. Instagram is the fastest-growing.

For the entire survey, you possibly can obtain the PDF https://f1-global-fan-survey.motorsport.com.

For extra data, please contact:

Carle Conde, Motorsport Networkcarla.conde@motorsport.com

About Motorsport Network 

Motorsport Network is a number one impartial media, interactive leisure, and e-commerce firm centered on the motorsport and automotive industries and their followers. Each month, roughly 60 million devoted customers go to a Motorsport Network digital property, to purchase, to be taught, to be entertained, or just to feed their ardour for vehicles and racing. Motorsport Network sits on the coronary heart of the racing and automotive industries and supplies authoritative thought management in addition to distinctive experiences for our clients. Motorsport Network places racing and automotive fanatics on a journey that encompasses information and insights, occasions, tickets, video games, and Esports, and leverages the community impact so as to add worth to their expertise.  By means of the usage of in-house know-how and trendy information instruments to repeatedly check, be taught, and enhance, Motorsport Network’s processes, content material creation, and merchandise are always evolving to raised serve our viewers, shoppers, and companions. 

About Components 1

Components 1® racing started in 1950 and is the world’s most prestigious motor racing competitors, in addition to the world’s hottest annual sporting sequence. Components One World Championship Restricted is a part of Components 1® and holds the unique industrial rights to the FIA Components One World Championship™. Components 1® is a subsidiary of Liberty Media Company (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Components One Group monitoring inventory. The F1 emblem, F1 FORMULA 1 emblem, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB, and associated marks are logos of Components One Licensing BV, a Components 1 firm. All rights reserved.

About Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a number one international information and analytics firm that gives a holistic and goal understanding of the media trade. With choices spanning viewers measurement, viewers outcomes, and content material, Nielsen gives its shoppers and companions easy options to complicated questions and optimizes the worth of their investments and progress methods. It’s the solely firm that may provide de-duplicated cross-media viewers measurement. Viewers is Every partTM to Nielsen and its shoppers, and Nielsen is dedicated to making sure that each voice counts. An S&P 500 firm, Nielsen gives measurement and analytics service in practically 60 nations. Be taught extra at www.nielsen.com or www.nielsen.com/investors and join with us on TwitterLinkedInFacebook, and Instagram.

FORWARD-LOOKING AND OTHER CAUTIONARY STATEMENTS

Any statements contained on this press launch that aren’t statements of historic truth could also be deemed forward-looking statements. Phrases resembling “proceed,” “will,” “could,” “may,” “ought to,” “count on,” “anticipated,” “plans,” “intend,” “anticipate,” “imagine,” “estimate,” “predict,” “potential,” and related expressions are supposed to determine such forward-looking statements. All forward-looking statements contain important dangers and uncertainties that would trigger precise outcomes to vary materially from these expressed or implied within the forward-looking statements, lots of that are usually exterior the management of Motorsport Network, LLC (the “Firm”) and are tough to foretell. Accordingly, the Firm doesn’t assume duty for the accuracy or completeness of any forward-looking assertion and readers shouldn’t depend on any ahead­-looking statements as predictions of future occasions. The Firm’s precise outcomes could differ materially from such forward-looking statements for a variety of causes. The Firm assumes no obligation, and it particularly disclaims any intention or obligation, to replace any forward-looking statements, whether or not because of new data, future occasions, or in any other case, besides as expressly required by regulation. Ahead-looking statements converse solely as of the date they’re made and shouldn’t be relied upon as representing the Firm’s plans and expectations as of any subsequent date. Moreover, the enterprise and monetary supplies and another assertion or disclosure on, or made out there by way of, the Firm’s web sites or another web sites referenced or linked to this press launch shall not be integrated by reference into this press launch.





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