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Friday, October 22, 2021

Method E enjoys record-breaking TV viewing figures for 2020-21 season

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The numbers launched by the championship reveal a 32 per cent progress of the cumulative viewers to a complete of 316 million.

These associated to the 2019-20 season, though that marketing campaign was closely disrupted by the worldwide well being disaster earlier than the season rounded out with six races held over 9 days in Berlin.

The expansion is attributed to the rise within the variety of free-to-air TV rights offers, with broadcasting agreements resulting in “alignment on [race] begin instances” to assist a 26 per cent enhance within the time viewers tune in dwell to look at.

A reported 62 per cent share of the viewers tuning in dwell for 2020 marks a document determine for Method E.

The return of the London E-Prix, with the double-header occasion on the ExCeL Centre permitting the UK capital to function for the primary time since Battersea Park in 2015-16, and the races being broadcast dwell on Channel 4, paved the best way for a 156 per cent enhance to the nationwide viewers.

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Main positive factors in different markets are headlined by the German viewers rising by 338 per cent, whereas Brazil recorded a leap of 286 per cent.

Pascal Wehrlein, Porsche, Porsche 99X Electrical, Sergio Sette Camara, Dragon Penske Autosport, Penske EV-5

Photograph by: Sam Bloxham / Motorsport Images

Method E chief government officer Jamie Reigle, the previous business director at Manchester United, stated: “This was a record-breaking yr for Method E as we labored with our groups, media companions and sponsors to ship a fan-first technique emphasising dwell race viewers improvement and direct engagement on our digital platforms.

“It’s clear there’s robust fan curiosity in Method E’s electrical racing in cities and we’re delighted to see our technique of partnering with broadcasters dedicated to localised, participating and accessible free-to-air protection paying off.

“We’re set for a implausible [eighth season] as we welcome again followers at our races in a few of the most iconic metropolis areas on the earth.

“We’re centered on strengthening our broadcaster footprint and relationships, growing our international audiences and delivering an built-in media platform to serve our followers and assist our continued progress.”

Though not included within the official statistics, Autosport understands that the power debacle within the first Valencia E-Prix and the controversy spawned led to a significant in a single day progress in viewers who tuned in for the second race on the Circuit Ricardo Tormo.



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