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Friday, October 22, 2021

Fortnite provides one other digital influencer to its battle royale

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Last season, one of many extra curious additions to Fortnite was Guggimon, a terrifying-looking rabbit creature that additionally occurred to be a digital influencer with tens of millions of followers on platforms like Instagram and TikTok. Guggimon was created by an organization referred to as Superplastic — which has beforehand labored with the likes of the Gorillaz — and now it’s bringing one other one in every of its characters to the battle royale: Janky, a streetwear cat (I believe?) that’s accessible within the Fortnite merchandise store beginning tonight.

It might appear to be an odd match, however Fortnite’s ever-growing metaverse has steadily been spreading to simply about each side of popular culture, from sports to music to superheroes. With all that occurring, some CG characters that companion with Gucci and do Christie’s NFT drops don’t really feel all that misplaced. It’s additionally a part of a rising development of those digital influencers transferring past social networks to locations like music videos, press conferences, and physical installations.

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