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Thursday, April 18, 2024

“Pissed off” Ford calls for pressing decision to Purple Bull’s Horner investigation

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As silence continues on the progress of Red Bull’s probe into allegations made against Horner by a feminine worker, Ford has upped the ante in urging the power drinks firm to get on with issues.

In response to a report by the Associated Press, Ford CEO Jim Farley has written to Purple Bull making it clear the model will not be pleased with the shortage of progress over a matter it thinks must be taken very critically.

Within the letter, which has been seen by AP, Farley writes that Ford is “more and more annoyed, nonetheless, by the shortage of decision or clear indication from you about while you anticipate a good and simply decision of this matter.

“We’re likewise annoyed by the shortage of full transparency surrounding this matter with us, your company companions, and sit up for receiving an entire account of all findings.”

Farley demanded that Purple Bull give “immediate and severe consideration” to the matter.

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Ford is partnering with Purple Bull’s new Powertrains division from the beginning of the 2026 season, however has already begun advertising activations.

Farley mentioned that Ford, as a family-owned firm, was not pleased with the way it felt issues had been continuing, and expressed displeasure that earlier requests for larger transparency over the matter had been ignored.

Purple Bull Racing Crew Principal Christian Horner talks with Jim Farley, CEO of Ford

Picture by: Purple Bull Content material Pool

Within the letter he added: “As we’ve indicated beforehand, with out passable response, Ford’s values are non-negotiable.

“It’s crucial that our racing companions share and exhibit a real dedication to those self same values. My group and I can be found at any time to debate this matter. We stay insistent on, and longing for, a decision we will all stand behind.”

Ford will not be alone in calling for Purple Bull so as to add some urgency to its decision over the matter, particularly with the F1 season-opener happening in Bahrain subsequent weekend. There are considerations that the controversy may overshadow the primary race of the marketing campaign.

Formula One Management (FOM) recently issued a statement making it clear it too didn’t need the matter to tug on for much longer.

“We have now famous that Purple Bull has instigated an impartial investigation into inside allegations at Red Bull Racing,” mentioned the assertion from F1.

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“We hope that the matter shall be clarified on the earliest alternative, after a good and thorough course of and we is not going to remark additional presently.”

Whereas the investigation has been happening, Horner has remained in his function as group boss, and attended its new automotive launch in Milton Keynes not too long ago in addition to final week’s F1 pre-season check in Bahrain. 

He has strongly denied any wrongdoing over the matter.



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